Gere Tayerza n Ṭṭaṣat by Florian Beser is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Iferrasen Competition Category.

LbrunzIferrasen· 2023

Gere Tayerza n Ṭṭaṣat

by Florian Beser

Client: Florian Beser

Tarbaḥt A' Design Award n Lbrunz Winner in Iferrasen Category

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The Design

About Gere Tayerza n Ṭṭaṣat

Gere d tayerza n ṭṭaṣat s aṭas n twuriwin, yettwaxelqen i tkuzinat akked texxamin n učči imecṭaḥ. Iceqfan n Gere sawalen udem yesεan tabzimt (relief) n tayerza, akken ad iqqim wemḍiq agejdan d ilelli i lkisan, i tqebbucin akked ṭṭaṣat-nniḍen. Tayerza-agi tettwaxdem s wesɣar n ballut, ma d iceqfan ttwaslen s porṣlan. Gere yettwaseqbec ɣef wedrar, yal izlig yezmer ad yettwasers ɣer wadda akken ad d-tekkes aceqfa neɣ ad d-tawḥeḍ ɣer wayen yettwaḥerzen. Tarawsa n tkerrast (grid) tesserḥay imɣuren yemgaraden ilaqen i twaculin yemgaraden. Aggug n ṭṭaṣat yezmer ad yettwasnerni s ubeddel n yiḥricen.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Gere Tayerza n Ṭṭaṣat d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Gere Tayerza n Ṭṭaṣat ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Gere Tayerza n Ṭṭaṣat yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gere as the combination of shelf and plates uses its plates to create the relief-like front of the shelf. The thereby free interior space can be used to store more crockery, cups, glasses, etc.
The gridlike structure of Gere allows scalable sizes of the shelf, so that a family can use a bigger Gere than a single household.
Dimensions & Packaging: Gere-plates: 240mm x 240mm x 20mm
Gere-shelf-prototype: 1200mm x 200mm x 1300mm
(the size of the shelf varies, because it can be personalised)
Tags: ceramic, tableware, furniture, multifunctional, wood, shelf, plate, kitchen
Production Technology: To enable the functional interaction of shelf and plates, material properties had to be calculated. The shelf of Gere consists out of oak wood, because it is local, sturdy and insensitive against water. The plates of Gere were concepted using 3D-graphic-software and then 3D-printed. The resulting objects were translated to plaster mold and finally cast in porcelain.
Design Challenge: The project was created during the first year of the corona pandemic. There were a lot of restrictions on the use of workshops and the purchase of materials. During the process, i was challenged with iterations, new processing techniques such as working with a cnc milling machine and calculating material properties such as porcelain-shrinkage and material waste.
Research: During the research process multiple methods such as a survey, a market analysis, interviews with the target group and the user journey map were used.
This resulted in detailed insights about selling points for kitchen-shelfs and plates, storage in kitchens, structuring items in the kitchen and overall interaction points with shelfs and plates.
Inspiration: Housing is becoming smaller. Space has to be used in a meaningful way. People use minimalism to reduce their possessions and multifunctional products to save space.
The inspiration of the project were small kitchen spaces with large shelfs, filled with staples of round plates that leave lots of unused space. The focus of the project was to create a crockery shelf as small as needed by people in small housing.
Project Duration: The project started in early summer 2020 in Aachen and finished in September 2020.
Operation Flow: Gere is ideally hung on the wall in the kitchen or dining room. Individual rows can be folded down to take stored items out of the inside or to remove a plate from the front. The plates have segments so that the main course and the side dish can be placed separately on one plate and thus be transported easily. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves behind. The crockery set is modularly expandable.
Team Members: Designer Florian Beser
Image Credits: Images: Photographer Janosch Bartsch, Gere, 2020