Portal Beoplay Taḥerkit n usussen sɣur Kutuko Studio

Portal Beoplay Taḥerkit n usussen sɣur Kutuko Studio d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lplatin deg Taggayt n Tnaflit n Afeṣṣel n Usaru, Avidyu d Usmussu.

LplatinAsaru· 2023

Portal Beoplay Taḥerkit n usussen

sɣur Kutuko Studio

Amsaɣ: Kutuko Studio SL

Anerbaz n Tarbaḥt A' Design Award n Lplatin deg Taggayt n Asaru

2,488,529

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #144874

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Portal Beoplay Taḥerkit n usussen

D taḥerkit i usbeggnen n imeẓẓuɣen Beoplay Portal. Imsuddsen suffɣen-d taselwest akken ad tettwassen. Ddaw n uzenzi "Ṣṣut i d-yesselhuyen adeg-ik", ilaq-asen ad snulfun semmus n yimeggan i d-yemmalent taggayin n teṣnact n wuraren n uvidyu. Ɣer tmerna n usur ameqqran n turuft, tirmit tuɣal d umnaḍ i tuffɣa n teɣawsiwin tiferkaniyin yettwaffren deg yal tugna. Tarbaɛt tecreḍ ɣer usunef agetgan n waṭas n yimeggan anda amenkad d afaris d tirmit n useqdec-is.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lplatin

Portal Beoplay Taḥerkit n usussen d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Portal Beoplay Taḥerkit n usussen yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Tigejdiwin & Akemmus: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tibzimin: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Tasnakta n Ufares: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Asewḥel n Usnulfu: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Anadi: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Aseḥbiber: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Tanzagt n Usenfar: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Tanila n Umahil: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Ibrivan: Kutuko Studio SL
Igmamen n Terbaɛt: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Imsuren n Tugniwin: Boutique Visual Kutuko Studio, Beoplay Portal, 2022