Restless Chopsticks Ikufan n tfelwit sɣur Marko Stanojevic

Restless Chopsticks Ikufan n tfelwit sɣur Marko Stanojevic d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ifecka n Uswi, Tameṣṭa, Tisit d Usečči.

LbrunzIfecka n Tanecwit· 2023

Restless Chopsticks Ikufan n tfelwit

sɣur Marko Stanojevic

Amsaɣ: UMA Network Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Ifecka n Tanecwit

18,490

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #145167

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Restless Chopsticks Ikufan n tfelwit

Uma d taskart n tmerniwt n yiberdan deg Hong Kong i yesseqdacen ɣef tudmarin timaɣlanin. Ichewwafen ureɣlin ttwafṣelent d taḥerci n usmekti, ttmeslayen ɣef wazal n tkebbanit deg uselkim n teɣbula akken ad tt-beddel. Alugu n tkebbanit yecba i uzegzew ɣef yiwen n ujerriḍ azedgan, yettwarna deg uchewwaf azedgan. Tama tazwara n uchewwaf tettali yal tikkelt, tebɛed ɣef tnezzayt n tfelwit, ur yesra ara axxam n uchewwaf. Azegzew yettummesmel akken ad yeqqim yebɛed aṭas, ur yemṭaṭṭay ara, yerna yesɛa tanfa tusligt i uwekkes n weččči, ula d tisimin timeẓyanin aṭas.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Restless Chopsticks Ikufan n tfelwit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Restless Chopsticks Ikufan n tfelwit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Restless Chopsticks Ikufan n tfelwit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The body of a chopstick is divided into sections: one at top is held by hand and the other one at the tip comes in contact with food and mouth, with an overlooked neutral zone between them. This zone is where the design intervention took place - a ‘distancer’ shaped like the company logo (a Pulse on the flat line) was inserted, elevating the tip of the chopstick away from the surface however it dropped down, eliminating the need for a chopstick rest. This is done, regarding the positioning and size, so that the chopsticks remain functional and do not collide when in use.
Tigejdiwin & Akemmus: The product is 260mm long, with 7.5mm width at the back end and 3.5 at the front. The Pulse segment itself is 25mm long and 13.5mm wide between the maximum-distance points. This makes the front end always elevated from the surface by a minimum of 5.5mm.
Tibzimin: Tableware, chopsticks, utensils, tradition, narrative design, memento object
Tasnakta n Ufares: The product is made of titanium with bi-color titanium coating (dark gray and gold), all food-grade. Surface is polished in two steps allowing for two finishes.
Asewḥel n Usnulfu: It was a challenge to transform an ordinary object, a pair of chopsticks, into a future-proofing tradition and contemporized heritage. Their beautiful simplicity is only disturbed by the fact that a third object is actually needed in the etiquette of how they are used - a chopstick rest. This contradiction of “clean two that actually need a third” to work properly made the design direction clear: find a way for the purpose that the chopstick rest is for to be fulfilled, but without the rest.
Anadi: Remaining true to East Asian heritage, the Pulse (life) segment is titanium coated in golden color with polished surface finish, while the straight parts (flat line) of the chopstick are titanium coated in matte dark gray with brushed finish to create contrast between the two. Each polishing and titanium-gold coating of the Pulse is on purpose done in a low controlled manner against highly controlled and repetitive-mass-production feel of the brushed, dark-gray flat line parts of the object. Allowing shiny, golden randomness to happen is in tune to the actual beauty of randomness of a real life. Finally, on a very concrete level, it makes each chopstick piece unique and special.
Aseḥbiber: UMA is a Hong Kong venture capital company focused on creative economies. The task was to design a multi-facetted communication object representing the company's values (invest resources to make a change), but also to be able to function independently in a retail environment. A set of chopsticks, iconic and recognizable, culturally relevant, was a chosen as a topic. UMA logo, a Pulse on the flat line, was embedded into a flat-lined chopstick becoming its' functional, aesthetical and communication core, all in one stroke.
Tanzagt n Usenfar: Hong Kong SAR, China
Tanila n Umahil: Chopsticks with no rest :)
Ibrivan: UMA Network Limited
Imsuren n Tugniwin: UMA Network Limited