Gamma Abanka Uslig by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Uṣerfi Competition Category.

LbrunzAṣerfi· 2023

Gamma Abanka Uslig

by Victor Weiss

Client: Victor Weiss

Tarbaḥt A' Design Award n Lbrunz Winner in Aṣerfi Category

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Colors

The Design

About Gamma Abanka Uslig

Gamma d abanka uslig yettwaxedmen am wanaw n usqamu i wid kan i d-yettwaɛerḍen i usefrek n wesɣan. Tuɣzeft tettunefk s tarrayt tarmitant akked usiverk n wayla. Aḥseb yesɛa asɣan ger tiktiwin tiqburin n ubanka aqbur d tiluminaɣ tatrart. Amahil yegber asemmi, tasenṭaḍt n tmarka, tamagit tawaninanant, tazrewt n weglam, tasnasɣelt d usuffeɣ agrafik. Yal amsedwel amaynut yettawi-d takemmust s tignit-ines d ssekkuṛt n uwraɣ i d-yeldin Asqamu n Gamma, akked tabewwaḍt n cigaren d ukalam n rodyum. Awttar d asḥader n umyekcam n wemdan deg tmetti tamitilizant.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Gamma Abanka Uslig d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Gamma Abanka Uslig ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Gamma Abanka Uslig yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release