Doritos W and Y Tiɣbula n Wučči by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Tuffɣa Yettwaqqnen d Ufeṣṣel Uslig Competition Category.
UzzalTuffɣa Yettwaqqnen· 2023
Doritos W and Y Tiɣbula n Wučči
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Uzzal Winner in Tuffɣa Yettwaqqnen Category
Verified Award Winner
Verify Award Status for #149719The Design
About Doritos W and Y Tiɣbula n Wučči
Doritos W akked Y d asnas n twaškit n wučči s uɣmis iduran, yettwaxelqen akken ad d-yesmekti tikkelt taneggarut n usafar n uzduɣ n reggaeton, Wisin akked Yandel. Taskiwt-agi tekka-d si tesnasin n twenza tuɣlift ittunefken i wakud yesɛan tilas. Agilal-nni yeṭṭfen initen zuggaɣen, imellalen akked initen n usebḥel, yellan d initen n uceffu n Puerto Rico. Deg wammas, tella-d tugna taberkant tamellalt s wudem ušebbeḥ n sin imganen-nni, tama n uḍris i wesmel usafar adunan "La Ultima Mision". Alugem n Doritos, s telɣa-ines tuɣzent, yettwabeqqeḍ s ubeddel deg tama n uzdaɣ n tqacuct.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Doritos W and Y Tiɣbula n Wučči d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Doritos W and Y Tiɣbula n Wučči ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
- Inspiration
- The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.
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