Pepsi Black x Digital Shanghai FW Aţţaf n Waman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Tuffɣa Yettwaqqnen d Ufeṣṣel Uslig Competition Category.
UzzalTuffɣa Yettwaqqnen· 2023
Pepsi Black x Digital Shanghai FW Aţţaf n Waman
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Uzzal Winner in Tuffɣa Yettwaqqnen Category
Verified Award Winner
Verify Award Status for #149741The Design
About Pepsi Black x Digital Shanghai FW Aţţaf n Waman
Aḍebsi Pepsi Black x Digital Shanghai FW d aḍebsi n waman s uɣbel yeḍran i tallit i yellan, ixdem i Shanghai Fashion Week. Aḍebsi-agi issefham asentel n tedwilt Snulfu-d Tabburt Tamaynut. Tazrirt yeččuren s yiniyen tezzi-d i tugna n Pepsi, tugna tettwazerreb ɣer yiwet n tesirt akken ad d-tsemma asnulfu n wakud d wemkan. Ikubba n yiniyen yettwarẓen s wumli d wazegzaw ttwaqqaren ɣef ugilal aberkan i wesnulfu ijehden, yesɛan aṭas n iswiren. Tugniwin yettwazerben i gemleqqmen sfeḍent-d agmuḍ n ubeddel amdigital i d-yessefhamen amsizreg gar tmentilt d tidet.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Pepsi Black x Digital Shanghai FW Aţţaf n Waman d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Pepsi Black x Digital Shanghai FW Aţţaf n Waman ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
