Lfeṭṭa Anmetti · 2023
Not Always Fun Adellel yettwasigzen
by Squared
- Tarbaḥt A' Design Award n Lfeṭṭa 2023 in Anmetti
- CLIENT: Squared
- Estimated Number of Design Views: 1,258,429
- Verification code C97A72898F · Verify this award
Colors
About Not Always Fun Adellel yettwasigzen
Tirza n udellel temmektay-d ad tessali tamusni ɣef tariẓa n Harlequin. D tariẓa i yeṭṭfen anagraw n yizurar awurman yerna yeddu-d d ulac n ufidi akked azuɣar n yiles deg yiwet n tama n wudem. Tamhazt tesnulfa-d tunuɣin tiwuriwin tigejdanin i yebnan ɣef userkeb n timmezla yemgaraden n Harlequin s timmad n wessiḍeḍ n umgired gar n timmezla tacciṭant n umdan-a akked tilawt n tudert s tariẓa n Harlequin, tessuturer taḥwigt n tigzi yugaren d tmuɣli ɣef waddad-a.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Not Always Fun Adellel yettwasigzen d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Not Always Fun Adellel yettwasigzen ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Dimensions & Packaging
- This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
- Tags
- craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
- Production Technology
- Meticulously crafted illustration is all it is used to achieve the final result.
- Design Challenge
- The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
- Research
- The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
- Inspiration
- The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Project Duration
- The project was developed during the first trimester of 2023.
- Operation Flow
- This is not relevant to the category presented.
- Image Credits
- Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared
