Ɛeddi ɣer ugbur
Hugoo Amasal n Tgecrart s Ukersi n Uɣenzur sɣur Yasuhiro Yamamoto

Hugoo Amasal n Tgecrart s Ukersi n Uɣenzur sɣur Yasuhiro Yamamoto d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ifarisen n Ibecciwen, Igerdan d Warraw.


LbrunzIfarisen n Ibecciwen· 2024

Hugoo Amasal n Tgecrart s Ukersi n Uɣenzur

sɣur Yasuhiro Yamamoto

Amsaɣ: GRIT Inc

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Ifarisen n Ibecciwen

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #155805

Initen

Afeṣṣel

Ɣef Hugoo Amasal n Tgecrart s Ukersi n Uɣenzur

Hugoo yiwet n tacekkart n tgecrart s ukersi n uɣenzur yebnan yid-es i tikliwin akked warrac. Tacekkart tettḥader talɣa-s n tcekkart n tgecrart tamensayt, di lawan i deg tessefrak agrud ɣef ukersi yesɛan asemmid. Kuẓ (4) yiqbucen ttusbeddun s wamek ara xedmen, ihi yiwet n tcekkart tezmer ad tegber ayen akk ilaqen i wass n uzeggu. Adaf n tcekkart yezweg s wumsizwig, iwakken ad d-iban wayen yellan deg-s s tehlawi, yiwen seg yiqbucen yeǧǧa asfeḍ ad d-yekker ɣas d asirig. Talqaqt d taẓayt d tazuran ; tin yellan d CORDURA, tettwafren fell-as ɣef lqawa d wesɣunfu-ines. Ma yella ukersi n uɣenzur ur yettwaḥwaǧ ara, Hugoo tettwaseqdac daɣen d tcekkart n tgecrart kan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Hugoo Amasal n Tgecrart s Ukersi n Uɣenzur d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Hugoo Amasal n Tgecrart s Ukersi n Uɣenzur ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Hugoo Amasal n Tgecrart s Ukersi n Uɣenzur yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Tigejdiwin & Akemmus
Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tibzimin
kids,hipseat,baby,bag,baby carrier
Tasnakta n Ufares
Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Asewḥel n Usnulfu
There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Anadi
1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Aseḥbiber
Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Tanzagt n Usenfar
We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Igmamen n Terbaɛt
producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama

Yettwaxellṣen

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