Empathy Tawwurt n Ufeggag by Alexey Danilin is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ifarisen d Ifecka n Tafat Competition Category.
LbrunzTafat· 2024
Empathy Tawwurt n Ufeggag
Client: Maytoni
Tarbaḥt A' Design Award n Lbrunz Winner in Tafat Category
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- Verified Award Winner
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The Design
About Empathy Tawwurt n Ufeggag
Empathy d tawwurt n ufeggag i yettwaxedmen i wexxamen d imukan izuyaɣ. Tawwurt-agi tettwaskar akken ad tessaweḍ i tuɣzin tigensasin akked wallaɣen n yimdanen. Yezmer usenser n ukukru ad yili deg wemḍiq inɛewjen n uɣennij, ɣer ttrekba i yelhan i wid iqqimen neɣ ibedden. Asenser-agi yeǧǧa afaw ad yermed ternu ad d-tettwasnas tazmert n ufaw war anermes, ayen i d-yettarran afus deg wesired deg kafiyat akked wexxamen n unebgi. Aḍris n uzenzi yeskerkis afaw s 360 tafernayin s tehri akked 90 tafernayin s ubrid alɛali. Tawwurt-agi tettwaxdem s ubidus akked ukrilik s tafat LED n 14 wat.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Empathy Tawwurt n Ufeggag d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Empathy Tawwurt n Ufeggag ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Empathy Tawwurt n Ufeggag yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is designed using the principles of empathy. Therefore, the floor lamp can adapt to the practical and emotional needs of a person. For example, the angular shape of the rebar is created to position the motion sensor. This construction allows a person to control it while sitting at a table or passing by. Traffic management is very important given the pandemic. It is also convenient if a person does not want to stain the floor lamp while eating or doing a craft.
- Dimensions & Packaging
- Height 1420 mm, width 800 mm, depth 300 mm. Metal, acrylic, LED, 14W, 3000K, 1210 lm, 90 CRI. The turning mechanism goes up and down by 90 degrees, to the right and left 360 degrees. Motion sensor with adjustment of luminous flux power.
- Tags
- Lighting, Lamp, Product design, Maytoni, Alexey Danilin, Lamp design, Product Design, Design, Lamp, Lighting, Product
- Production Technology
- The use of the principles of empathy led to the study of a person's life and habits in order to find out how a person uses the floor lamp and under what circumstances and how it can be improved so that the lamp can adapt to different emotional and practical situations in a person's life. In order to do this, research was carried out in the form of observation of loved ones, colleagues and strangers at home, cafes, in the office and other spaces.
- Design Challenge
- An important part of the study was the search for a shape for embedding a motion sensor, because the location of the sensor must be in such a way that it is convenient to use in different scenarios. For example, when a person works sitting at the table or walks by. Therefore, the height of the sensor was first determined so that a person could use it both sitting and standing. And then the shape is determined based on the need to create a rotary mechanism.
- Research
- The concept of empathy allows, first of all, to focus not on the needs of the person himself, but on the emotions and needs of other people. This is very important for the designer, because studying only your own needs is not enough to create a popular product. Therefore, an investigation was made to study human behavior in different spaces, and surveys have been conducted to understand how such a simple subject can help make the world more human-centric.
- Inspiration
- Empathy is a conscious empathy for the emotional state of another person. The designer decided to set himself the task of combining this concept with the design of an object that is used in everyday life. The choice fell on a floor lamp with an original design, with a motion sensor and adjustable lighting power, as well as a rotary system.
- Project Duration
- The project started in April 2023 in Moscow and finished in December 2023 in Moscow, and will be exhibited in April 2024 in Moscow.
- Operation Flow
- Users can use the light to work, read and rest by adjusting the power with a motion sensor. The User can also adjust the angle of lighting using a 90-degree and 360-degree vertical rotation system horizontally. In addition, the lamp can be used in public spaces where there is a large flow of people, for example, in hotels and cafes, since it can be used without touch, which is important for protecting against viruses.
- Team Members
- Lead designer: Alexey Danilin, Engineer: Nikita Morozov, Product manager: Elena Slivka. Assistant product manager: Anastasia Orlova. Visualizer: Dmitry Cherednikov.
- Image Credits
- IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #2: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #3: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #4: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #5: Maytoni brand visualizer Dmitry Cherednikov, 2023.
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