Catvas Tafelwit n usenqes i yimucel sɣur Livelyhood Ltd.

Catvas Tafelwit n usenqes i yimucel sɣur Livelyhood Ltd. d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ifarisen n Unekdu n Iɣersiwen, Tirurarin d Ifecka.

UzzalAnekdu n Iɣersiwen· 2024

Catvas Tafelwit n usenqes i yimucel

sɣur Livelyhood Ltd.

Amsaɣ: Livelyhood

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Anekdu n Iɣersiwen

33,791

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #159966

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Catvas Tafelwit n usenqes i yimucel

Catvas d afaris amaynut n leḥwayec n yiɣersiwen i yettbeddilen asenqes seg tikli n usexser ɣer ukala n usneflu. Yefk i yimdanen d yimucal tagnit ad snulfun s umḍan tallunin-nsen n tudert. Ajebbad s sin n tedlin i yettwakersen ad d-yesken s wudem ameẓyan afrir am win n udlifi s talɣa tayebdant deg usenqes n yimucel. Igaliyen n usenqes s ujebbad i yettubeddelen ur d-ttwaǧǧan ara d tikci kan, maca tteddun d asmekti i usekles d uḥraz n lǧerrat n yimucel di tudert-is s talɣa taẓurant.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Catvas Tafelwit n usenqes i yimucel d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Catvas Tafelwit n usenqes i yimucel ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Tigejdiwin & Akemmus: 300 mm x 430 mm x 370 mm
Tibzimin: Cat Painting, Pet Product, Co-creation Across Species
Tasnakta n Ufares: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Anadi: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Aseḥbiber: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Tanzagt n Usenfar: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Tanila n Umahil: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Igmamen n Terbaɛt: Mingye Wang
Xuyang Zhang
Xiaofang Li