Flores Usu n wass sɣur Joao Demele d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Iferrasen.

LbrunzIferrasen· 2026

Flores Usu n wass

sɣur Joao Demele

Amsaɣ: Karams

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Iferrasen

9,740

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #163636

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Flores Usu n wass

Flores d usu n wass yettwaxedmen i wqimi ilhan d usteεfu. Taḥbult-a tesεa talɣa tawinest, yerna asenned yettwaqewsen yezzi-d s wudem yezgan i umkan n wqimi iwakken ad d-yefk aḥulfu n tuffra d laman. Ableɣ agejdan yers ɣef llsas yeffren i wakken ad yili urkid, ma yella ṭṭabla n yidis yeddan yid-s tettak-d annar i yidlisen, i tissit neɣ i teɣawsiwin tudmawanin. Taɣessa tadaxlit iǧehden tedda-d d ukustik n uḍebsi aqehri d ubernus aleggaɣ, s uẓeṭṭa iṣeḥḥan i yettabaεen ticeqquyin. Ṭṭabla n yidis tettwaxdem s usɣar agaman ɣef teɣessa n wuzzal arqaqen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Flores Usu n wass d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Flores Usu n wass ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Flores Usu n wass yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort.

The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity.

Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design.
Tigejdiwin & Akemmus: Finishes: Tissue and Wood

Measures:
Width - 144.0cm
Height - 77.0cm
Depth - 144.0cm
Tibzimin: Daybed, Flora, Conforming, Nature, Design, Modern
Tasnakta n Ufares: The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort.

The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness.

The production process brings together craftsmanship and contemporary upholstery and woodworking techniques.
Asewḥel n Usnulfu: The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement.

Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form.
Anadi: The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
Aseḥbiber: Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves.

The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance.
Tanzagt n Usenfar: The project began in 2023 and was published in 2024, in São Paulo, Brazil.
Tanila n Umahil: The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element.

The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering.
Igmamen n Terbaɛt: João Demele
Mollde