Cyber Yoke Taṛudist n umaẓrag by Don Ian is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Iferdisen n Tankult, Isegbaren d Ifarisen n Unekdu Competition Category.
LbrunzAsegbar n Tankult· 2025
Cyber Yoke Taṛudist n umaẓrag
by Don Ian
Client: Agiling
Tarbaḥt A' Design Award n Lbrunz Winner in Asegbar n Tankult Category
Verified Award Winner
Verify Award Status for #168600The Design
About Cyber Yoke Taṛudist n umaẓrag
Asneflay-a n ufaris d asnerni n tṛudist tadwirt taqbuṛt ara yesnernin tamuɣli n uneqqab s zdat. Talɣa n yeɣsaren n tṛudist s telmas tavalast-tamatut tettmagar-d taɣzi n tatiknulujit d uzekka, tessemday daɣen lebɣi n tṛudist tadwirt d tṛudist s azgen-azgen. Asneflay n tmahilin d yiniten yemgaraden deg sin iẓuran agensas d ubeṛṛani yettmagar-d tasira tamenẓawt n tesriwin. Aseqdec n tiseddarin tizayezt s udegru n yini yettmudd tifranin tudmawanin ugar. Amnekkar yettarǧu ad yessifeḍ afaris ara yessefren tajmilt d tmahla.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Cyber Yoke Taṛudist n umaẓrag d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Cyber Yoke Taṛudist n umaẓrag ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Cyber Yoke Taṛudist n umaẓrag yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Modified steering wheel designed for Tesla Model 3/Y, Create a steering wheel that combines the advantages of circular steering wheel and half-spoke steering wheel. The unique wheel rim shape of Oval Rectangle highlights a strong sense of technology and futurism, and the design of different materials and colors on the double rings of inner and outer reflects a special sense of layering. The application of particular material-color gradient fabrics provides more personalized choices.
- Dimensions & Packaging
- 358 (mm) x 147 (mm) x 268 (mm)
- Tags
- Steering Wheel, Cyber Yoke, CyberYoke, Tesla, Model 3, Model Y, Agiling, Don Ian
- Production Technology
- Five-layer Process: 1. One-piece die casting frame; 2. First layer of PU foam; 3. Built-in heating patch; 4. Second layer of PU foam; 5. Surface mat. covering.
- Design Challenge
- The development of the manufacturing process is more difficult than the design. The entire product development took one year. The foaming mold of the steering wheel body was modified three times, and the color gradient fabric was modified three times. In addition, the surface material was hand-wrapped, and it was difficult to maintain the surface flatness. Quality control was the key.
- Research
- Using NX to create design models and then using resin 3D printing to verify feasibility, the use of resin materials results in significant dimensional errors, leading to longer mold modification times during the product trial production phase. For the development of color gradient fabrics, due to the high requirement for fabric extensibility for surface covering, the initial color displayed by the fabric is darker. Adjusting the fabric texture scheme can effectively reduce the color depth.
- Inspiration
- The traditional circular steering wheel allows both hands to move freely, it‘s easy to get the hands mixed up after turning and returning, while a half-spoke steering wheel can cause the other hand to grab the air when turning and turning back, so we aimed to build a steering wheel that avoids both problems. On the other hand, the inspiration for using color gradient fabrics comes from the paintings of Van Gogh, and we hope to create a product that balances aesthetics and practicality.
- Project Duration
- The project started in Guangzhou in December 2023, obtained a patent in August 2024, and entered mass production in December 2024.
- Operation Flow
- About the installation of the modified steering wheel: 1. Remove the original steering wheel from the car; 2. Disassemble the original steering wheel parts (button module, shell, etc.); 3. Install the original steering wheel parts on the steering wheel body of this design; 4. Install the steering wheel as a whole on the car.
- Patents
- Patented. Patent No.ZL 2024 3 0389406.8, Patent Holder: Agiling (Guangzhou) Tech Co., Ltd. Year 2024.
Copyrights belong to Agiling (Guangzhou) Tech Co., Ltd. Year 2024. - Team Members
- Designer: Don Ian
- Image Credits
- Image #1: Photographer Don Ian, Guangzhou, 2024.
Image #2: Photographer Don Ian, Guangzhou, 2024.
Image #3: Photographer Don Ian, Guangzhou, 2024.
Image #4: Photographer Don Ian, Guangzhou, 2024.
Image #5: Photographer Don Ian, Guangzhou, 2024.
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