Golden Key Venue Axxam n Lbiruyat sɣur MADA s.p.a.m. LLC d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lplatin deg Taggayt n Tnaflit n Afeṣṣel n Tansekta, Lebni d Teɣssa.
LplatinTansekta· 2025
Golden Key Venue Axxam n Lbiruyat
sɣur MADA s.p.a.m. LLC
Amsaɣ: MADA s.p.a.m. LLC
Anerbaz n Tarbaḥt A' Design Award n Lplatin deg Taggayt n Tansekta
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #168626Afeṣṣel
Ɣef Golden Key Venue Axxam n Lbiruyat
Golden Key Venue d axxam n lbiruyat di Shanghai, di Tacinwit, i d-yennulfan seg ubeddel n yiwen n umekkan n usemmed (warehouse) aqdim. Kraḍ n yeblukat idurrayen ttwaqqnen ɣer temnaḍt taɛlayant. Yiwen n ukanṭiliv n 26 n lmitrat ibedd ɣef sin n yisebdaden iknanen iɣummen s uzzal ur nesseddid ara (stainless steel) yesɛan udem n lemri. Udem n lebni yebna s 28.000 n yiplakiyen n uterrakuṭa azeggaɣ, i s-yefkan rrwaḥ n tesdawit s talɣa taminimalit, ma d leswar n djaj amellal aḥeqqani bnan aswir aɛlayan. Ilummusen yersen wa ɣef wa ttaken-d agensu am uloft. Ifragen, ledruj n beṛṛa, tibḥirin n ssqef akked yimukan izegzawen ɣef yiri n webrid n Chuanqiao qqnen imseqdacen ɣer ugama.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lplatin
Golden Key Venue Axxam n Lbiruyat d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Golden Key Venue Axxam n Lbiruyat yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This project explores urban norms through three low-rise blocks linked to a high-rise zone, with two slanted columns. It integrates green spaces along Chuanqiao Road and uses stacked volumes for a loft-like design. The facade, with 28,000 red ceramic tiles, offers a minimalist "academic-style" look, while courtyards, terraces, and rooftop gardens foster creativity and nature connection.
- Tigejdiwin & Akemmus
- The site covers an area of 11,000 square meters, with a total building area of 36,000 square meters (22,000 square meters above ground and 14,000 square meters underground). The building has a height of 40 meters, with 5 floors above ground and some areas reaching 8 floors.
- Tibzimin
- Urban Catalyst, Urban Renewal, Industrial Architecture, Architectural Transformation, Green Spaces, Community, Research and Development, Cantilever Architecture
- Tasnakta n Ufares
- The building features a 26-meter cantilever supported by two tilted, mirror-finish stainless steel columns, creating a surreal spatial effect. The facade, made of 28,000 red terracotta panels, evokes a minimalist campus-style aesthetic with green trees and red walls. The upper portion showcases glazed ultra-white glass curtain walls, forming a distinct two-level architectural design.
- Asewḥel n Usnulfu
- The design’s challenge lies in the 26 meter cantilever, supported by two inclined giant columns wrapped in mirror finish stainless steel. These columns extend from the ground to the ceiling, creating a seamless, suspended effect. Balancing structural integrity with the delicate reflective surfaces required close coordination between engineering and design, ensuring both stability and visual impact. Achieving strength, elegance, and a surreal spatial experience was essential to the project’s success.
- Anadi
- The Golden Key Venue, located at 1065 Chuanqiao Road in Pudong's Jinqiao area, was formerly the Huashi Storage Warehouse under Shanghai Pharma Group. The five-story, 2,700 sqm building was in disrepair and had low land-use efficiency, affecting the surrounding industrial community. As part of Jinqiao Sub-center's broader transformation, Shanghai Pharma Holdings and Jinqiao Group, two state-owned enterprises, have spearheaded this urban renewal project.
- Aseḥbiber
- Urban structures possess an inherent logic that requires rationality and knowledge to shape, forming a driving force for urban behavior - an Urban Catalyst. Its purpose is to influence other elements, attracting talent to collectively create a vibrant, cohesive city, driven by empowered industries, urban construction, productivity integration, vitality creation, and regeneration.
- Tanzagt n Usenfar
- The design phase of the architectural project began in 2021, with construction completed in 2024.
Location: 1065 Chuanqiao Road, Shanghai, China - Tanila n Umahil
- Through the collaboration between Shanghai Pharma Holdings and Jinqiao Group, an old warehouse has been transformed into a landmark innovation hub in the Jinqiao Sub-center. Magsense Health has settled in the project, with biopharmaceutical companies like Huashi Pharmacy and Huantong Technology joining soon. This initiative is fostering a synergistic biopharmaceutical ecosystem, positioning the area as a key industry hub and a Shanghai benchmark for urban renewal driving new productivity.
- Igmamen n Terbaɛt
- Lead Architect: Ma Qingyun, Project Architect: Geng Lingxiang, Project Architect: Geng Yifei, Architect: Chen Yitao, Architect: Li Yibo, Architect: Liu Ruihua, Architect: Zhang Jiawen, Architect: Zhou Wenxin, Architect: Zhang Qi, LDI Architect: Hong Youran, LDI Architect: Jiang Hui, LDI Architect: Li Jie, LDI Architect: Lu Lei, LDI Architect: Xue Jian, LDI Architect: Huang Chen, LDI Architect: Gao Ting, LDI Architect: Yuan Yao
- Imsuren n Tugniwin
- Image #1: Photographer Vincent Wu, 2024.
Image #2: Photographer Vincent Wu, 2024.
Image #3: Photographer Vincent Wu, 2024.
Image #4: Photographer Vincent Wu, 2024.
Image #5: Photographer Vincent Wu, 2024.
Video Credits: MADA s.p.a.m LLC, 2024
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