Connect To Turkiye Aegean Part Tadyant tadelsant sɣur Turkish Airlines d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Tedyant d Uneḍru.
UzzalTadyant· 2026
Connect To Turkiye Aegean Part Tadyant tadelsant
sɣur Turkish Airlines
Amsaɣ: Turkish Airlines
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tadyant
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #175016Afeṣṣel
Ɣef Connect To Turkiye Aegean Part Tadyant tadelsant
Connect To Turkiye Aegean Part d tadyant tadelsant yettwaxedmen deg waṭas n temdinin, tettwafṣel am wallus yettembiwilen mačči am tedyant izgan deg yiwen n wadeg. Inebgawen ttwanhan deg waṭas n temdinin, yal tamdint tettak asentel-ines akked tirmit-ines n leḥsas. Amyigew yettili-d s wadeg, s teqsiṭ akked twennaṭ, mačči s yigdilen. Deg wadeg n tmerrit taqburt n Ephesus, akk tisebdadin ttwabnant ɣef tɣerɣarin timeskaranin yulin, ihi ulac ilseqiyen, ulac imesmaṛen neɣ allalen iẓayanen i yennulen akal aqbur. Aḥraz n wayla adelsan akked tidet tadigant zwaren ɣef usehwu akked teɣzi.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Connect To Turkiye Aegean Part Tadyant tadelsant d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Connect To Turkiye Aegean Part Tadyant tadelsant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
- Tibzimin
- Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
- Tasnakta n Ufares
- To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.
Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.
Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage. - Asewḥel n Usnulfu
- The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
- Anadi
- Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
- Aseḥbiber
- This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
- Tanzagt n Usenfar
- The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
- Tanila n Umahil
- The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
- Imsuren n Tugniwin
- All visual and media credits: Turkish Airlines
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
