Butterfly Akursi n usafag by James Lee is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Tankult, Tanekla d Usiweḍ Competition Category.
LfeṭṭaTankult· 2020
Butterfly Akursi n usafag
by James Lee
Client: Butterfly Flexible Seating Solutions Limited
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Tankult Category
Verified Award Winner
Verify Award Status for #88997The Design
About Butterfly Akursi n usafag
Butterfly d anagraw amlaway n uɣimi deg usafag i yeǧǧan asnifel gar ikursiyen n economy premium akked ikursiyen iceṭṭaḥen n business class. Yal aḥanu Butterfly deg-s sin ikursiyen i yettwarran ar deffir yellan yakkin gar-asen, akked sin ikursiyen agi s wa syen sin ttemzenzen d premium economy. Zemren imeḥbas n uxxam n usafag ad qelben akursi n ṭṭaq iwakken ad rnun asu n yidis, i yesnulfuyen aḥanu n business class i yiwen n umsafer. Aqellub daɣen n ukursi n webrid yesnulfuy taɣzut tameqqrant yeceṭṭḥen i yiḍes. Anagraw agi yeǧǧa imesqedcen ad seggmen aḥanu ɣer usuter i yettbeddilen akked useqdec n webrid n lqaɛa s tefrat.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Butterfly Akursi n usafag d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Butterfly Akursi n usafag ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
- Team Members
- James Lee
Vincent Tam
Lars Rinne
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