Idea And Plan Ibenkan n tira d lkaɣeḍ sɣur Polin Kuyumciyan

Idea And Plan Ibenkan n tira d lkaɣeḍ sɣur Polin Kuyumciyan d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ifecka n Teẓuri d Tira.

LbrunzIfecka n Teẓuri· 2020

Idea And Plan Ibenkan n tira d lkaɣeḍ

sɣur Polin Kuyumciyan

Amsaɣ: PK Design X Keskin Color

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Ifecka n Teẓuri

30,691

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #92450

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Idea And Plan Ibenkan n tira d lkaɣeḍ

Tagrumma Tikti (Idea) d Uɣawas (Plan) tettwabna akken ad tsefsex aɛebbu n yal ass n uḍfar n tebdarin ara yettwagen, usuddes, timalwayin d tiktiwin. Tarrayt n useklu tebda s teẓri n ddeffer n ijerriḍen n bullet journal, imuskan n usuddes akked ijerriḍen n uskiz seg yal tajmilt, syen d asteqsi akked tririt gar yimdukkal d twacult akken ad nefhem ifassen igerrzen n ubeddi n tebdarin d uskiz. Tagrumma Tikti d Uɣawas tesra tamuɣli tamaynut. S uraru s wawalen, initen imsisfaren, tatipugṛafit akked ugbur yessewhamen iman-is, tagrumma tettwabna akken ad ternuḍ ini d lfeṛḥ ɣer tmahilin n yal ass n umdan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Idea And Plan Ibenkan n tira d lkaɣeḍ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Idea And Plan Ibenkan n tira d lkaɣeḍ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Idea And Plan Ibenkan n tira d lkaɣeḍ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
Tigejdiwin & Akemmus: Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection

Idea and Plan weekly planners: 26x12cm

Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design
Tibzimin: stationery, organizer, notebook, planner, notepad, magnet
Tasnakta n Ufares: Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color.
Asewḥel n Usnulfu: The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer.
Anadi: An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones.
Aseḥbiber: Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology.
Tanzagt n Usenfar: The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019.
Tanila n Umahil: Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
Imsuren n Tugniwin: Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019