Seotun Saram Tawwurt n Tesnasɣit n Tuqqna Tunigin by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Tetiknulujiyin Tizirawin, Isnasen d Useɣẓan Competition Category.
UzzalAziraw· 2020
Seotun Saram Tawwurt n Tesnasɣit n Tuqqna Tunigin
Client: Seotun Saram
Tarbaḥt A' Design Award n Uzzal Winner in Aziraw Category
Verified Award Winner
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About Seotun Saram Tawwurt n Tesnasɣit n Tuqqna Tunigin
Seotun Saram d tawwurt n tesnasɣit tunigin i yeqqnen imdanen yettnadin ɣef useqdec n tallalt tasnayaslant akked yimsallelen ineflisen ipṣebren. Isem-a yezmer ad d-yini win ur nesɛi ara tazmert srid, ma d anagraw-agi yeṭṭafar tikti tebeddu s wayen ur nezmir ara ad t-yesnen wemdan. Tamacahutt tesseqdec tira taḥlawiyt akken ad d-tessefhem asali n tallalt i yiseqdacen ur nessin ara ayagi ayen yellan. Snat n yimyeznizen i d-yettbanen deg tmacahutt: Seotun, amsallel yettrusun, akked Gobukki, amsallel yeṭṭafṭaren maca yesɛan laman fell-as. Timeẓẓuɣin n uɣmis iɛewqen, ini n yiḍ n tegnitt akked tugniwin yettwaxedmen s ufus i d-yesbanayen tafat-a tunigin.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Seotun Saram Tawwurt n Tesnasɣit n Tuqqna Tunigin d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Seotun Saram Tawwurt n Tesnasɣit n Tuqqna Tunigin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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