Macy’s Website Asmel Web n Tnezzut Taliktṛunant by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Usmel d Web Competition Category.
DdhebWeb· 2020
Macy’s Website Asmel Web n Tnezzut Taliktṛunant
Client: Macy's
Tarbaḥt A' Design Award n Ddheb Winner in Web Category
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- Verified Award Winner
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The Design
About Macy’s Website Asmel Web n Tnezzut Taliktṛunant
Asmel web n Macy's d annar n tnezzut taliktṛunant i yettaǧǧan imsaɣen ad d-aɣen ifarisen n Macy's srid deg internet. Asmel-a yettwaɛawed uɣawas-is deg useggas n 2019 s wallal n yiwenniten n yimsaɣen, ayen i d-yefkan afeṣṣel azedgan, aḥerfi yerna yettwasneflin seg umaḍal n lmuḍa. Aɣawas-is yebna ɣef yimidyaten n lmuḍa d yifarisen n titiknulujit n yimsaɣen, iswi-ines d asmenyif n Macy's ɣef yimzenzuyen nniḍen. Ttwasqedcent titiknulujiyin timaynutin n web yettwaseggmen, ihi asmel yezmer ad yettwali ɣef yiselkimen imecṭaḥ, tafilat d yitilifunen icatlen. Anadi ɣef termit n useqdac yewwi abrid i uɛiwed n uɣawas, gar-asen isestanen, idiwenniyen d yisekyaden n useqdec.
The Recognition
About the Tarbaḥt A' Design Award n Ddheb
Macy’s Website Asmel Web n Tnezzut Taliktṛunant d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Macy’s Website Asmel Web n Tnezzut Taliktṛunant ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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