Ciroc White Grape Vodka Primary Function: Aḥric n usefsi n uḍebsi s useεdi arusan by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Tuffɣa Yettwaqqnen d Ufeṣṣel Uslig Competition Category.
LfeṭṭaTuffɣa Yettwaqqnen· 2020
Ciroc White Grape Vodka Primary Function: Aḥric n usefsi n uḍebsi s useεdi arusan
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Tuffɣa Yettwaqqnen Category
Verified Award Winner
Verify Award Status for #99339The Design
About Ciroc White Grape Vodka Primary Function: Aḥric n usefsi n uḍebsi s useεdi arusan
Book Text: Ciroc White Grape d asefsi n tqerεet s useεdi arusan yettwaxedmen i usebeggen n unẓaɣ deg lweqt n imuras. Tarrayt taẓurant tettawi tibɣest-is seg champagne d yiẓurin imellalen. Taqerεet tfuk s ṭṭel n ureɣ aleqqaq yettwaxedmen d ini yellan d ayla-ines. Aεeqqa aklasiki n Ciroc yebedd deg uqacuc n tqerεet s ureɣ yettwaseffḍen yefsen. Yiwet n tmidalt n uyaziḍ s useffeḍ n ureɣ yettqerriḥen tettban deg uzawal n tqerεet. Asemmar n ureɣ ṭṭel ɣef ṭṭel d amerqan yerna d aẓẓun. Taqerεet n 750 ml tettwaseggem d asefk n unẓaɣ.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Ciroc White Grape Vodka Primary Function: Aḥric n usefsi n uḍebsi s useεdi arusan d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Ciroc White Grape Vodka Primary Function: Aḥric n usefsi n uḍebsi s useεdi arusan ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform.
Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury. - Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #clearspirits, #vodka, #Ciroc, #holiday
- Production Technology
- forceMAJEURE's production team developed a custom gold color for this bottle, and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color, to create a golden tone-on-tone effect that is celebratory, festive and elegant.
- Inspiration
- The forceMAJEURE team was inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. We also took cues from champagne and white grapes to find the perfect, luxurious gold colors for the bottle and the signature rooster medaillion that adorns the bottom of the bottle.
- Team Members
- Pierre Delebois, Strategy and Creative Director
Grace Kao, Senior Designer
Linda Tseng, Production Director - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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