Refined of Jasmine Қаптама by PH7 Creative Lab is a highly esteemed winner of the very prestigious 2022 A' Design Award Қола жүлдесі in Қаптама дизайны Competition Category.
ҚолаҚаптама· 2022
Refined of Jasmine Қаптама
A' Design Award Қола жүлдесі Winner in Қаптама Category
Verified Award Winner
Verify Award Status for #127226The Design
About Refined of Jasmine Қаптама
Неліктен қара түсті таза ақ жасминді білдіру үшін таңдалды? Жасминдер тек түнде гүлдейтіндіктен, жасмин шайын жасау түнде де жасалды, әдеттегі «түнде жұмыс». Қаптаманың басым түсі ретінде қара түннің түсі таңдалды, бұл түн патшайымының асыл мінез-құлқын білдіру үшін шығыс сарайының реңкімен. Жасмин гүлдері мұқият ыстық фольгамен штамптау арқылы түнгі аспандағы жарқыраған жұлдыздар сияқты таң қалдыратын етіп бейнеленген.
The Recognition
About the A' Design Award Қола жүлдесі
Refined of Jasmine Қаптама – A' Design Award Қола жүлдесінің жеңімпазы, шығармашылығымен, тапқырлығымен және зеректігімен ерекшеленетін көрнекті дизайндарға берілетін жоғары беделді мойындау. Қола жеңімпаздар – шебер әрі таңғаларлықтай шығармашыл туындылар, олар авторларының мол тәжірибесін, қиялын және тапқырлығын растайды. Refined of Jasmine Қаптама жоғары бағаланатын, сүйсіне қарайтын, қадірлі, айтарлықтай кәсіби әрі жаңашыл зат болады деп күтіледі. Бұл Қола жүлдеге ие дизайн өнер, ғылым, дизайн және технологиядағы үздік тәжірибелерді қамтиды және егжей-тегжейге мән беруімен ерекшеленеді. Refined of Jasmine Қаптама қажеттілікті тамаша қанағаттандырады, тілекке әсер етеді, сезімді баурап алады және қызығушылықты оятады.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering high-end tea preservation, iron cans would be the most ideal choice. However, because of the large production of customized iron cans, there could be challenges of package cost, stock and product management if producing respective cans for each flavor.the design was based on "uniform cans+self-adhesive labels"self-adhesive label printed with cold foil stamping which was intentionally chosen, creating the quality tone meanwhile keeping the accessibility of being used for new flavors.
- Dimensions & Packaging
- Giftbox: 271 x 217 x 93 mm
Canned 150g: 87 x 87 x 150 mm
Canned 100g: 87 x 87 x 107 mm - Tags
- Taiwanese souvenir, jasmine tea, pesticide-free agriculture, Package design, Eastern palace style, internationalization
- Production Technology
- The can body used special printing: uniform cans with printed self-adhesive paper labels. The label was printed with cold foil stamping to create the metallic texture of the iron can, meanwhile enhancing the exquisiteness through hot foil stamping and frosted finish. On the other hand, the gift box was made of embossed art papers, with hot foil stamping paper cutting that expressed Eastern style; The linings could be selected for corresponding can sizes, creating various product mix through the structure which each can sizes has its corresponding independent linings. The design of the package had used the characteristics of multiple materials, multiple printing techniques, structure combination, successfully created a package which has extreme design competence and commercial value.
- Design Challenge
- Because the agricultural workers are aging and the process of cultivating pesticide-free jasmine in Huatan Township is complicated, the youth's intention of returning to their hometown and supporting local agriculture has greatly decreased; as a result, local pesticide-free jasmine production is little. Therefore, in order to enhance the economic benefit then drive local agricultural transition, Huatan Farmers' Association broke conventional business models by introducing innovations like "brand" and "design" to enhance local industry. Moreover, they had launched a sequence of jasmine products and built a jasmine themed recreation area, having driven regional revitalization. Regarding the execution of this project: we had conducted in-depth research into the target market, and expressed jasmine's timeless value and status in Eastern culture through innovative and representative visual design of the package; not only has reversed the public's conventional image of agricultural products, but also promoted jasmine teas to enter high-end market successfully!
- Inspiration
- Why black was chosen to express pure white jasmine? Since jasmines bloom at night only, therefore the making of jasmine tea was also conducted at night, typical "working at night". The color of dark night was chosen as the dominant color of the package, with the tone of Eastern palace to express the noble demeanor of this queen of night. Jasmine flowers were depicted as mesmerizing as glittering stars in the night sky through thorough hot foil stamping.
- Project Duration
- The project started in May 2019 in Huatan Township, Changhua County, Taiwan and finished in January 2020 in Huatan Township, Changhua County, Taiwan
- Team Members
- Design：PH7 Creative Lab
Sub-Brand of packaging：Jasmine Huatan
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