The Brollach Жалғыз Солодты Ирланд Вискиі by Tiago Russo and Katia Martins

The Brollach Жалғыз Солодты Ирланд Вискиі by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 A' Design Award Алтын жүлдесі in Қаптама дизайны Competition Category.

АлтынҚаптама· 2023

The Brollach Жалғыз Солодты Ирланд Вискиі

by Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

A' Design Award Алтын жүлдесі Winner in Қаптама Category

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Colors

The Design

About The Brollach Жалғыз Солодты Ирланд Вискиі

Brollach - бұзушы. Дәстүрден туған, бірақ конвенцияға байланысты емес, бұл бірден Ирландия тарихының мақтаныш өнімі болып табылатын виски, бірақ жаңа жолды көрсетеді. Бұл отбасын құрметтеуге лайық виски үшін ұзақ және жеке іздеудің шарықтау шегі, ол бұрын-соңды шығарылған ең жақсы ирланд вискилерінің бірі болады. Бұл The Craft Irish Whiskey Co. әр бөтелкеге құйылатын дизайнды, шеберлікті, шеберлікті және егжей-тегжейге назар аударуды бейнелейтін теңдесі жоқ ерекшелік виски.

The Recognition

About the A' Design Award Алтын жүлдесі

The Brollach Жалғыз Солодты Ирланд Вискиі – A' Design Award Алтын жүлдесінің жеңімпазы, бірінші сыныпты, керемет әрі көрнекті дизайндарға берілетін аса беделді мойындау. Алтын жеңімпаздар – өте жаңашыл, көреген, көз тартарлықтай жарқыраған туындылар, олар авторларының дарыны, даналығы мен шеберлігін көрсетеді. The Brollach Жалғыз Солодты Ирланд Вискиі ең жоғары бағаланатын, тренд белгілейтін, монументалды өнертабыс болып, теңдесі жоқ құндылық сыйлайды деп күтіледі. Бұл Алтын жүлдеге ие дизайн – өнер, ғылым, дизайн және технология шекарасын кеңейтетін тамаша әрі сыйлы жоба. The Brollach Жалғыз Солодты Ирланд Вискиі қатты тілек тудырады, құштарлықты оятады, шығармашылыққа жетелейді және баурап алады.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
Dimensions & Packaging: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
Tags: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
Production Technology: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
Design Challenge: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
Research: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
Inspiration: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
Project Duration: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
Operation Flow: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
Team Members: Tiago Russo
Katia Martins
Image Credits: The Craft Irish Whiskey Co.