PatchU Бренд айдентикасы, кейіпкер дизайны by Chungsheng Chen, Enyang Chen and Wanyun Lo is a highly esteemed winner of the very prestigious 2026 A' Design Award Темір жүлдесі in Графика, иллюстрация және визуалды коммуникация дизайны Competition Category.
ТемірГрафика· 2026
PatchU Бренд айдентикасы, кейіпкер дизайны
by Chungsheng Chen, Enyang Chen and Wanyun Lo
Client: Tainan University of Technology/Product Design Department
A' Design Award Темір жүлдесі Winner in Графика Category
Verified Award Winner
Verify Award Status for #180916The Design
About PatchU Бренд айдентикасы, кейіпкер дизайны
PatchU — төсек-орын жабдықтарынан қалған мата қалдықтарын жұмсақ ойыншықтар мен күнделікті өмірге арналған аксессуарларға айналдыратын брендинг және кейіпкер дизайны жобасы. Маталар өлшемі, фактурасы және реңі бойынша сұрыпталып, икемді үлгілер арқылы қарапайым серік-кейіпкерлерге тігіледі. Көрінетін тігістер мен құрақ (пэчворк) элементтері бренд айдентикасының бір бөлігі ретінде сақталады, сондықтан әрбір бұйым бір-бірінен сәл ерекшеленеді. Қаптама мен иллюстрациялар материалдардың шығу тегін түсіндіреді. Жобаның мақсаты — артық тоқыма материалдарына жаңа құндылық беріп, оларға күнделікті өмірден жылы орын табу.
The Recognition
About the A' Design Award Темір жүлдесі
PatchU Бренд айдентикасы, кейіпкер дизайны – A' Design Award Темір жүлдесінің жеңімпазы, жақсы жасалған туындылардан күтілетін кәсіби және өндірістік талаптарға сай келетін жақсы дизайндарға берілетін беделді мойындау. Темір жеңімпаздар авторларының зор шеберлігін, жоғары мамандануын, сарапшылық түсінігін және шығармашылық қабілетін көрсетеді. PatchU Бренд айдентикасы, кейіпкер дизайны жоғары бағаланатын, сүйсіне қарайтын, қадірлі, практикалық әрі жаңашыл туынды болады деп күтіледі. Бұл Темір жүлдеге ие дизайн салалық үздік тәжірибелерді біріктіреді және біліммен, дарынмен байланысқан құзыретті техникалық сипаттарға ие. PatchU Бренд айдентикасы, кейіпкер дизайны мұқияттылығымен құрметке ие және өмір сапасын жақсартып, әлемді жақсы жерге айналдыруға арналған.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
- Tags
- Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
- Production Technology
- PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
- Design Challenge
- The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
- Research
- PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
- Inspiration
- The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
- Project Duration
- The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
- Operation Flow
- PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
- Patents
- Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd. - Team Members
- ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd. - Image Credits
- Image#1~#5: acdesign associates International Co., Ltd.
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