U15 Фотографиялық Серия by Tiago Marques is a highly esteemed winner of the very prestigious 2020 A' Design Award Күміс жүлдесі in Фотография және фотоманипуляция дизайны Competition Category.
КүмісФотография· 2020
U15 Фотографиялық Серия
A' Design Award Күміс жүлдесі Winner in Фотография Category
Verified Award Winner
Verify Award Status for #90822The Design
About U15 Фотографиялық Серия
Суретшілер жобасы U15 ғимаратының ерекшеліктерін ұжымдық қиялда болатын табиғи элементтермен байланыстыру үшін пайдаланады. Ғимарат құрылымын және оның бөліктерін, түсі мен пішінін пайдаланып, олар қытай тас орманы, американдық шайтан мұнарасы, сарқырамалар, өзендер және жартасты беткейлер сияқты жалпы табиғи белгілерді нақтылауға тырысады. Әр суретте әр түрлі түсінік беру үшін суретшілер ғимаратты әр түрлі бұрыштар мен перспективаларды қолдана отырып, минималистік тәсілмен зерттейді.
The Recognition
About the A' Design Award Күміс жүлдесі
U15 Фотографиялық Серия – A' Design Award Күміс жүлдесінің жеңімпазы, ерекше беделді мойындау, ол жоғарғы деңгейдегі, көркем әрі әсерлі дизайндарға беріледі. Күміс жеңімпаздар – өте тамаша және аса шығармашыл жұмыстар, олар авторларының үздік біліктілігін, дарынын және зеректігін көрсетеді. U15 Фотографиялық Серия тамаша, үлгілі, айрықша кәсіби әрі терең жаңашыл жұмыс болады деп күтіледі. Бұл Күміс жүлдеге ие дизайн – өнер, ғылым, дизайн және технология шекарасын кеңейтуге үлес қосатын көзге түсетін өнертабыс. U15 Фотографиялық Серия көпшілік қызыға қарайтын, тілекті оятатын, жағымды сезім сыйлайтын, таңданыс пен таңғалыс тудыратын шығарма.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more.
U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations. - Dimensions & Packaging
- To achieve the highest dynamic range possible, they opted to work in RAW format. Thanks to that, during the post-production, Tiago and Tania were able to handle shadows, highlights, and sporadic reflections, keeping a well-balanced contrast, without a more invasive file manipulation.
- Tags
- architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
- Production Technology
- In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features.
The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach. - Design Challenge
- The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result.
It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes. - Research
- To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
- Inspiration
- The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green.
The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes. - Project Duration
- The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
- Operation Flow
- Working on U15, the artists obtained a lot of different shots, which caused a long selection process.
The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association.
To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints. - Team Members
- Tiago Marques
Tania De Pascalis - Image Credits
- Main image: Photographer, Tania De Pascalis, Waterfall 2018
Image #1: Photographer, Tiago Marques, Mountains 2018
Image #2: Photographer, Tania De Pascalis, Cortex 2018
Image #3: Photographer, Tiago Marques, Waves 2018
Image #4: Photographer, Tiago Marques, Rocky slope 2018
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