Creative Trade Mark Бал қаптамасы by Zanas Karenauskas is a highly esteemed winner of the very prestigious 2020 A' Design Award Алтын жүлдесі in Қаптама дизайны Competition Category.
АлтынҚаптама· 2020
Creative Trade Mark Бал қаптамасы
Client: Lithuanian local bee farm Honey Moon
A' Design Award Алтын жүлдесі Winner in Қаптама Category
Verified Award Winner
Verify Award Status for #91735The Design
About Creative Trade Mark Бал қаптамасы
The Botanic — 380 мл шыны құтыда ұсынылған шикі балға арналған қаптама дизайны. Заттаңба қою жасыл түсті жабынсыз қағаздан жасалған және көп деңгейлі бедерлеу мен ара ұясын еске түсіретін алтыбұрыш пішінді кесіндімен өрнектелген. Күңгірт шелкография мен мөлдір жылтыр фольга элементтері қою фонға қарама-қайшылық қосады. Өнім сипаттамасы екі жақты бүктелген ілмелі жапсырмада берілген. Әрбір құты аралар шірнесін жинайтын ағаш — жөке ағашынан қолмен жасалған ағаш қақпақпен жабылады. Дизайн шикі балдың тазалығын бейнелейді.
The Recognition
About the A' Design Award Алтын жүлдесі
Creative Trade Mark Бал қаптамасы – A' Design Award Алтын жүлдесінің жеңімпазы, бірінші сыныпты, керемет әрі көрнекті дизайндарға берілетін аса беделді мойындау. Алтын жеңімпаздар – өте жаңашыл, көреген, көз тартарлықтай жарқыраған туындылар, олар авторларының дарыны, даналығы мен шеберлігін көрсетеді. Creative Trade Mark Бал қаптамасы ең жоғары бағаланатын, тренд белгілейтін, монументалды өнертабыс болып, теңдесі жоқ құндылық сыйлайды деп күтіледі. Бұл Алтын жүлдеге ие дизайн – өнер, ғылым, дизайн және технология шекарасын кеңейтетін тамаша әрі сыйлы жоба. Creative Trade Mark Бал қаптамасы қатты тілек тудырады, құштарлықты оятады, шығармашылыққа жетелейді және баурап алады.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Dimensions & Packaging
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Tags
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Production Technology
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Design Challenge
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Research
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Inspiration
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Project Duration
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Operation Flow
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Team Members
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - Image Credits
- Photo: Produck, MIndaugas Norkaitis
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