Leong Huang Zi

An art director based in Singapore, Huang Zi absolutely loves translating brands into spaces that engages and interacts with the audience.

Trained as an industrial designer, Huang Zi has worked on various projects ranging from retail design, events, products as well as branching into the digital spectrum.

From founding his own design firm in Malaysia and later on moving over to IDEO Singapore where he works today, Huang Zi readily takes on all major components of a project - from the initial idea to the communications and on to the final build up.

An aspiring artist, he curates a series when he sketches a diary of his various travels. The goal is to capture the world on a piece of paper with just a pen and no photos. Launched since 2013, the series has so far garnered quite a following and is expanding.