Settlements យុទ្ធនាការរួមបញ្ចូលគ្នា by Pancho Gonzalez is a highly esteemed winner of the very prestigious 2020 A' Design Award កម្រិតសំរិទ្ធ in រចនាផ្សាយពាណិជ្ជកម្ម ទីផ្សារ និងទំនាក់ទំនង Competition Category.
សំរិទ្ធផ្សាយពាណិជ្ជកម្ម· 2020
Settlements យុទ្ធនាការរួមបញ្ចូលគ្នា
Client: Inbrax
A' Design Award កម្រិតសំរិទ្ធ Winner in ផ្សាយពាណិជ្ជកម្ម Category
Verified Award Winner
Verify Award Status for #103849The Design
About Settlements យុទ្ធនាការរួមបញ្ចូលគ្នា
ការតាំងទីលំនៅគឺជាការពិតនៅទូទាំងពិភពលោក និងជាពិសេសនៅអាមេរិកឡាទីន។ ការរចនាការផ្សាយពាណិជ្ជកម្មនេះស្វែងរកការប្រមូលមូលនិធិតាមរបៀបផ្សេង ហើយធ្វើដូច្នេះដោយចាប់ផ្តើមខ្សែភាពយន្តដែលនៅទីបំផុតមិនមាន។ ដើម្បីទទួលបានសំបុត្រ មនុស្សត្រូវចូលទៅកាន់គេហទំព័ររបស់ភាពយន្ត ដើម្បីទិញសំបុត្ររបស់ពួកគេ ហើយនៅពេលដែលពួកគេដឹងថាភាពយន្តនេះមិនមាន ដូច្នេះពួកគេអាចបរិច្ចាគប្រាក់របស់ពួកគេទៅមូលនិធិ។
The Recognition
About the A' Design Award កម្រិតសំរិទ្ធ
Settlements យុទ្ធនាការរួមបញ្ចូលគ្នា គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ Settlements យុទ្ធនាការរួមបញ្ចូលគ្នា ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ Settlements យុទ្ធនាការរួមបញ្ចូលគ្នា បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
- Dimensions & Packaging
- Trailers, posters, digital ads and social media.
- Tags
- Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
- Production Technology
- Integrated campaign across 5 countries in South America.
- Design Challenge
- First online collecting campaign done by Techo Latam.
- Research
- The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
- Inspiration
- The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
- Project Duration
- Chile, Peru, Argentina, Brazil and Colombia.
- Operation Flow
- Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
- Patents
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando - Team Members
- Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta - Image Credits
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
