Huidao កញ្ចប់ផលិតផលបន្ថែមរសជាតិ by Gaowei Xin is a highly esteemed winner of the very prestigious 2021 A' Design Award កម្រិតដែក in រចនាវេចខ្ចប់ Competition Category.
ដែកវេចខ្ចប់· 2021
Huidao កញ្ចប់ផលិតផលបន្ថែមរសជាតិ
by Gaowei Xin
Client: Shandong Veikao Advertising Co., Ltd
A' Design Award កម្រិតដែក Winner in វេចខ្ចប់ Category
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- Verified Award Winner
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The Design
About Huidao កញ្ចប់ផលិតផលបន្ថែមរសជាតិ
Huidao គឺជាការរចនាកញ្ចប់សម្រាប់ស៊េរីទឹកជ្រលក់រសជាតិ និងគ្រឿងផ្សំសម្រាប់ស៊ុបដុសដែលប្រើប្រាស់ដោយចុងភៅអាជីព។ ស៊េរីនីមួយៗមានរសជាតិរាប់សិបប្រភេទ ដែលធ្វើឲ្យការជ្រើសរើសមានភាពលំបាក។ រូបភាពគំនូរសាមញ្ញ និងឈ្មោះរសជាតិច្បាស់លាស់ត្រូវបានបោះពុម្ពនៅលើកញ្ចប់នីមួយៗ ដើម្បីឲ្យអាចកំណត់ផលិតផលបានត្រឹមត្រូវយ៉ាងឆាប់រហ័ស។ គម្របវីសបង្វិលបានជំនួសការបើកបិទបែបប្រើតែម្ដងពីមុន ដែលអនុញ្ញាតឲ្យបិទ ទុកកកុញ និងប្រើប្រាស់វិញបាន។ ថង់នេះផលិតពីសម្ភារៈប៉ូលីម័រ PLA និងអាចឈរបានដោយខ្លួនឯង ដោយកញ្ចប់នីមួយៗមានទំហំ ១៤០ គុណ ២២០ មីលីម៉ែត្រ។
The Recognition
About the A' Design Award កម្រិតដែក
Huidao កញ្ចប់ផលិតផលបន្ថែមរសជាតិ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតដែក ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសចំពោះការរចនាល្អដែលបំពេញតម្រូវការវិជ្ជាជីវៈ និងឧស្សាហកម្មដែលរំពឹងពីស្នាដៃដែលបានរចនាយ៉ាងល្អ។ អ្នកឈ្នះកម្រិតដែកបង្ហាញពីជំនាញខ្ពស់ ជំនាញឯកទេស ការយល់ដឹងរបស់អ្នកជំនាញ និងសមត្ថភាពច្នៃប្រឌិតរបស់អ្នកបង្កើត។ Huidao កញ្ចប់ផលិតផលបន្ថែមរសជាតិ ត្រូវបានរំពឹងថាជាស្នាដៃដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលអនុវត្តបាន និងថ្មីថ្មោង។ ការរចនាកម្រិតដែកនេះរួមបញ្ចូលវិធីល្អបំផុតរបស់ឧស្សាហកម្ម ហើយមានលក្ខណៈបច្ចេកទេសដែលមានសមត្ថភាព ភ្ជាប់ជាមួយជំនាញ និងទេពកោសល្យ។ Huidao កញ្ចប់ផលិតផលបន្ថែមរសជាតិ ត្រូវបានគោរពចំពោះភាពហ្មត់ចត់ ហើយត្រូវបានរចនាដើម្បីកែលម្អគុណភាពជីវិត និងធ្វើឱ្យពិភពលោកកាន់តែល្អ។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When chefs choose other brands of products, because of the many flavors, it increases the difficulty of choosing. And other brands of products are mostly disposable, if the product can not be used up can not be well preserved. Designers use the most concise illustrations and names to distinguish the taste of different products, which facilitates the use of the kitchen. At the same time, the added cover can protect the storage of products.
- Dimensions & Packaging
- Width 140mm x Height 220mm
- Tags
- Huidao,seasoning soup,product packaging,seasoning sauce,veikao
- Production Technology
- The chef in use will cause product waste, so the designer added a rotatable screw cover on the packaging to extend the shelf life of the product. At the same time, the packaging bag is made of PLA polymer material.
- Design Challenge
- The two series of Huidao sauce are mainly used by catering chefs. Customers need to solve two problems: 1 - there are dozens of products in each series, so it is difficult for chefs to distinguish and use them. 2 - the previous packaging is disposable and must be used up at one time after being disassembled.
- Research
- Designers have found that chefs need to use dozens of different sauces when seasoning food. How to make the packaging simple and easy to distinguish different tastes? At the same time, it is necessary to solve the problem that the product can be used many times without causing the sauce taste deterioration. Therefore, designers use the most concise illustration vision and eye-catching taste name to distinguish tastes, and add a rotating cover to ensure the product quality and continue to use.
- Inspiration
- There are so many products in the two series of stewed soup and sauce that it is difficult for chefs to distinguish tastes when using them. At the same time, the original product design is one-time and cannot be preserved for a long time after opening. Designers need to help customers sort out products systematically and solve the problem of easy storage, so as to manage and use them by category.
- Project Duration
- The project was done within 2 months. The design is finished in Jinan, production in Jinan City, Shandong Province.
- Operation Flow
- When choosing seasonings with different flavors, chefs can intuitively select the desired seasoning on the desktop through intuitive illustration and product name. There is a rotatable cover on the top of the package, which increases the shelf life of the product. At the same time, the bottom of the package is self-supporting, which makes it more intuitive for the chef to use.
- Team Members
- Designer:
Gaowei Xin,
Cuipeng,
Yuerong Liu - Image Credits
- VEIKA0, 2020.
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