Ecological Journey ប្រអប់អំណោយ by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award កម្រិតប្រាក់ in រចនាវេចខ្ចប់ Competition Category.
ប្រាក់វេចខ្ចប់· 2021
Ecological Journey ប្រអប់អំណោយ
by Pufine Advertising Ltd. Co.
Client: Wuhan Little Bee Food Co., Ltd.
A' Design Award កម្រិតប្រាក់ Winner in វេចខ្ចប់ Category
- 26,925
- Verified Award Winner
- Verify Award Status for #111804
The Design
About Ecological Journey ប្រអប់អំណោយ
ដំណើរបរិស្ថាន គឺជាប្រអប់អំណោយសម្រាប់ទឹកឃ្មុំ និងតែដែលផលិតនៅក្នុងស្រុក។ ការរចនាបង្ហាញនូវទិដ្ឋភាពធម្មជាតិដែលគូរដោយប្រើជក់ឈើគ្រើមៗ រួមទាំងសត្វក្នុងស្រុក និងទីតាំងទេសភាព។ ជ្រុងនីមួយៗនៃប្រអប់មានរូបភាពពេញលេញមួយ ដូច្នេះប្រអប់អាចមើលដោយឡែក ឬផ្សំចូលគ្នាបង្កើតបានជារូបភាពធំៗ។ គម្របធ្វើពីក្រដាសស្មៅ និងឈើដែលមានវាយនភាពគ្រើមបន្តិច តួប្រអប់ធ្វើពីក្រដាសកម្រាលមាស ហើយប្រអប់ត្រូវបានចងដោយខ្សែក្រដាស។ មានបញ្ចូលកាតមួយផង ដោយមានរូបភាពនៅផ្នែកខាងមុខ និងបន្ទាត់អេក្រង់នៅផ្នែកខាងក្រោយសម្រាប់គូរដោយសេរី។
The Recognition
About the A' Design Award កម្រិតប្រាក់
Ecological Journey ប្រអប់អំណោយ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតប្រាក់ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខុសពីធម្មតា ចំពោះការរចនាកំពូល ស្រស់ស្អាត និងគួរឱ្យចាប់អារម្មណ៍។ អ្នកឈ្នះកម្រិតប្រាក់គឺជាស្នាដៃប៉ិនប្រសប់ និងច្នៃប្រឌិតខ្លាំង ដែលបង្ហាញពីជំនាញឆ្នើម ទេពកោសល្យ និងភាពមុតស្រួចរបស់អ្នករចនា។ Ecological Journey ប្រអប់អំណោយ ត្រូវបានរំពឹងថាជាស្នាដៃគំរូអស្ចារ្យ ដែលមានវិជ្ជាជីវៈខ្ពស់ និងនវានុវត្តន៍ជ្រាលជ្រៅ។ ការរចនាកម្រិតប្រាក់នេះគឺជាការច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលផ្តល់ប្រយោជន៍ និងពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ Ecological Journey ប្រអប់អំណោយ ត្រូវបានគេច្រណែន ជំរុញចំណង់ នាំមកនូវអារម្មណ៍វិជ្ជមាន និងបង្កើតការភ្ញាក់ផ្អើល។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
- Dimensions & Packaging
- Length:240mm, width:80mm, height:140mm
- Tags
- Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
- Production Technology
- The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
- Design Challenge
- 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
- Research
- The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
- Inspiration
- Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
- Project Duration
- The project began in September 2019 and will be completed in December 2019
- Operation Flow
- 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation. - Team Members
- Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli
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