Spiderweb Key Visual by Mateus Morgan de Aguiar

Spiderweb Key Visual by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award កម្រិតមាស in រចនាក្រាហ្វិកកុំព្យូទ័រ គំរូ 3D វាយនភាព និងបង្ហាញរូប Competition Category.

មាសក្រាហ្វិកកុំព្យូទ័រ· 2021

Spiderweb Key Visual

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award កម្រិតមាស Winner in ក្រាហ្វិកកុំព្យូទ័រ Category

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Verified Award Winner
Verify Award Status for #115823

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Spiderweb Key Visual

គំនិតចម្បងគឺបង្កើតអ្វីមួយដែលនាំមកនូវចំណាប់អារម្មណ៍ទាំងអស់ចំពោះផលិតផល ដោយប្រើធាតុតិចតាមដែលអាចធ្វើទៅបាន និងបង្កើតទំនាក់ទំនងមួយចំនួនជាមួយសាធារណៈជនគោលដៅក្នុងពេលតែមួយ។ ធាតុបណ្តាញក៏សំដៅទៅលើការក្តាប់ស្បែកជើង និងធម្មជាតិព្រៃរបស់គាត់ ដែលនាំមកនូវភាពជាបុគ្គលដល់ផលិតផល។ អារម្មណ៍ក៏បញ្ជូនបច្ចេកវិទ្យា ដែលមានវត្តមាននៅលើខ្លឹមសារស្បែកជើង និងភាសាអាថ៌កំបាំងដែលភ្ជាប់មកជាមួយធាតុបណ្តាញពីងពាង ដែលតំណាងឱ្យការក្តាប់ស្បែកជើងផងដែរ។

The Recognition

About the A' Design Award កម្រិតមាស

Spiderweb Key Visual គឺជាអ្នកឈ្នះ A' Design Award កម្រិតមាស ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាថ្នាក់ទីមួយ អស្ចារ្យ និងឆ្នើម។ អ្នកឈ្នះកម្រិតមាសគឺជាស្នាដៃច្នៃប្រឌិតខ្លាំង មានទស្សនវិស័យ ភ្លឺចែងចាំង ដែលឆ្លុះបញ្ចាំងទេពកោសល្យ ប្រាជ្ញា និងសមត្ថភាពរបស់អ្នករចនា។ Spiderweb Key Visual ត្រូវបានរំពឹងថាជាការច្នៃប្រឌិតដែលត្រូវបានសរសើរខ្លាំង បង្កើតនិន្នាការ និងផ្តល់តម្លៃមិនធ្លាប់មាន។ ការរចនាកម្រិតមាសនេះគឺជាគម្រោងដ៏អស្ចារ្យដែលពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ Spiderweb Key Visual បង្កើតចំណង់ខ្លាំង បំផុសចំណង់ចំណូលចិត្ត លើកទឹកចិត្តការច្នៃប្រឌិត និងទាក់ទាញចិត្តយើង។

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando