SuNeungDokHae ស៊ូនឹងដកហែ by Jaehun Kim is a highly esteemed winner of the very prestigious 2021 A' Design Award កម្រិតសំរិទ្ធ in រចនាក្រាហ្វិក រូបគំនូរ និងទំនាក់ទំនងដោយរូបភាព Competition Category.

សំរិទ្ធក្រាហ្វិក· 2021

SuNeungDokHae ស៊ូនឹងដកហែ

by Jaehun Kim

Client: Visang

A' Design Award កម្រិតសំរិទ្ធ Winner in ក្រាហ្វិក Category

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The Design

About SuNeungDokHae ស៊ូនឹងដកហែ

ស៊ូនឹងដកហែ គឺជាស៊េរីសៀវភៅអប់រំ និងអត្តសញ្ញាណម៉ាកសម្រាប់ការសិក្សាការយល់ដឹងក្នុងការអាន។ ស៊េរីនេះជួយគាំទ្រដល់សិស្សានុសិស្សដែលកំពុងរៀបចំសម្រាប់ការប្រឡងសមត្ថភាពសិក្សាចូលមហាវិទ្យាល័យនៅប្រទេសកូរ៉េ។ ក្របសៀវភៅប្រើប្រាស់រូបភាពស្នូលជា«បន្window»ដែលបង្ហាញនូវទិដ្ឋភាពគំនូរដែលភ្ជាប់ទំនាក់ទំនងជាមួយអត្ថបទដែលបានសិក្សានៅក្នុងជំពូកនីមួយៗ។ ប្រព័ន្ធពណ៌មួយត្រូវបានប្រើដើម្បីញែកសាខាវិទ្យាសិក្សានៅកម្រិតបឋមសិក្សា និងអនុវិទ្យាល័យ។ នៅផ្នែកខាងក្នុង ប្លង់ព័ត៌មានក្រាហ្វិកបង្ហាញមាតិកាសិក្សាជាទម្រង់រូបភាព។ សៀវភៅនីមួយៗមានទំហំ ២២០ គុណ ២៨០ គុណ ៧ មិល្លីម៉ែត្រ ហើយមានជ្រុងមូលដើម្បីសុវត្ថិភាព។

The Recognition

About the A' Design Award កម្រិតសំរិទ្ធ

SuNeungDokHae ស៊ូនឹងដកហែ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ SuNeungDokHae ស៊ូនឹងដកហែ ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ SuNeungDokHae ស៊ូនឹងដកហែ បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuNeungDokHae is a professionally crafted learning brand for improving reading comprehension on the CSAT by deeply analyzing the language section. This resource of brand identity stems from its trademark series of illustrations that directly reflect the target learning content. Through a deliberate color system, this series separates the fields of study between elementary and middle school students and utilizes its infographic design to both visually and cognitively elucidate learning content.
Dimensions & Packaging: After consideration of the physical characteristics of its teenage readers, SuNeungDokHae is sized with dimensions of 220mm * 280mm * 7mm for easy transportation, and the corners are rounded for safety. To create positive aesthetics, Visang used spot coloring printing and an iridescent finish both based on the overall brand color system.
Tags: Reading Comprehension, korean, CSAT, student
Production Technology: Visang designed the cover of the work to stimulate the learners imagination through illustrations that enable the students to infer the learning topics in advance. Additionally, the interior composition features an infographic design that allows for content to be understood visually and cognitively, instead of only being passively read. In this way, the SuNeungDokHae brand differentiates itself from its peers.
Design Challenge: The greatest challenge was designing exceptional academic material that empowers learners to enjoy self-directed study without fear. To that end, various design methods were employed so that students would be able to read the CSAT learning content without burden. The infographics help students grasp the learning goals at a glance, present familiar characters, and apply warm and gentle colors to the content so that students can pursue the learning process without any pressure.
Research: Visang prioritized vocabulary and reading comprehension as foundational study skills without which multi-disciplinary learning ability would be compromised. The SuNeungDokHae Project aims to aid students in efficiently learning high-level reading content. Visang utilizes infographics to explain challenging content so that students can better visualize their studies. This has resulted in the successful launch of the brand, allowing it to support self-directed learning of CSAT reading content.
Inspiration: Essential value of the brand is its dedication to the process of finding joy in learning. Visang visualizes this process through the motif of a window. The world seen through the window depicts the essential stories contained within each book. The material in each chapter is related to the background images viewed through the window. In this way, the lessons can be engagingly studied, and the image of a brand identity that embraces the joy of learning is consistently applied throughout the work.
Project Duration: The SuNeungDokHae Project was conducted in Seoul, South Korea. The brand for improving reading comprehension on the College Scholastic Ability Test by deeply analyzing the language section was developed from June to December 2020.
Operation Flow: SuNeungDokHae is a reading comprehension learning brand developed for self directed study. Through gorgeous illustrations and an infographic design that can stir the learner’s emotional connection to the literary works, the series aims to reduce the weight of advanced level learning and to promote the perseverance needed for self motivated study.
Team Members: Creative Director : Ryeoeun Jung
Designer : Sehee Lim
Designer : Jiin Yu
Designer : Sujung Jang
Designer : Young Hyun Kim
Designer : Youn Seok Choi
Designer : Ji Sun Park
Image Credits: VISANG