Dashi Egg Sand ការវេចខ្ចប់អាហារ by Yuta Takahashi is a highly esteemed winner of the very prestigious 2021 A' Design Award កម្រិតសំរិទ្ធ in រចនាវេចខ្ចប់ Competition Category.
សំរិទ្ធវេចខ្ចប់· 2021
Dashi Egg Sand ការវេចខ្ចប់អាហារ
Client: WTNB coffee & studio in the HOUSE
A' Design Award កម្រិតសំរិទ្ធ Winner in វេចខ្ចប់ Category
Verified Award Winner
Verify Award Status for #121213The Design
About Dashi Egg Sand ការវេចខ្ចប់អាហារ
Dashi Egg Sand គឺជាការវេចខ្ចប់សម្រាប់ការទិញយកនូវសាំងវិចអូម្លេតបែបជប៉ុន។ ក្រដាសវេចខ្ចប់ត្រូវបានបោះពុម្ពជាមួយនឹងគំនូរបង្ហាញផ្នែកកាត់ឆ្លងនៃសាំងវិច ដែលបង្ហាញពីភាពទន់ភ្លន់ និងអារម្មណ៍ធ្វើដោយដៃ ជាមួយនឹងចំណាប់អារម្មណ៍គ្រើមៗដោយចេតនា។ ពណ៌ថ្នាំតំណាងឱ្យស៊ុត សូស និងពណ៌ខៀវសមុទ្រនៃហាង។ ប្រអប់ធ្វើពីក្រដាសក្រាហ្វ (kraft) ដែលមិនបានចម្រាញ់ពណ៌ ដែលបានព្យាបាលឱ្យធន់នឹងទឹក និងប្រេង ដោយគ្មានប្លាស្ទិក ឬហ្វីល្ម។ នៅពេលដែលក្រដាសវេចខ្ចប់ត្រូវបានបើកចេញ ការវេចខ្ចប់នេះក្លាយជាគ្រឿងប្រើប្រាស់លើតុអាហារមួយដុំ ដែលបង្ហាញនូវម្ហូបនោះ។ គោលបំណងគឺដើម្បីបង្កើនបទពិសោធន៍នៃការទទួលទានអាហារទាំងមូលឱ្យកាន់តែសម្បូរបែប។
The Recognition
About the A' Design Award កម្រិតសំរិទ្ធ
Dashi Egg Sand ការវេចខ្ចប់អាហារ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ Dashi Egg Sand ការវេចខ្ចប់អាហារ ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ Dashi Egg Sand ការវេចខ្ចប់អាហារ បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
- Dimensions & Packaging
- Wrapping paper: 366.7mm x 222.3mm
Front sticker: 76.2mm x 63.5mm
Side sticker: 88.9mm x 15.9mm
Card: 139.7mm x 69.9mm
Box: 165.1mm x 114.3mm x 48.2mm - Tags
- Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
- Production Technology
- The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
- Design Challenge
- The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
- Research
- All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
- Inspiration
- This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
- Project Duration
- This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
- Operation Flow
- Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
- Team Members
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Assistant: Miyuki Hino
Photographer: Yuta Takahashi - Image Credits
- Image 1: Photographer Yuta Takahashi, 2021
Optional Image 1: Photographer Yuta Takahashi, 2021
Optional Image 2: Photographer Yuta Takahashi, 2021
Optional Image 3: Photographer Yuta Takahashi, 2021
Optional Image 4: Photographer Yuta Takahashi, 2021
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