Happetsy អត្តសញ្ញាណម៉ាក by Anamarija Leljak

Happetsy អត្តសញ្ញាណម៉ាក by Anamarija Leljak is a highly esteemed winner of the very prestigious 2021 A' Design Award កម្រិតប្រាក់ in រចនាក្រាហ្វិក រូបគំនូរ និងទំនាក់ទំនងដោយរូបភាព Competition Category.

ប្រាក់ក្រាហ្វិក· 2021

Happetsy អត្តសញ្ញាណម៉ាក

by Anamarija Leljak

Client: Happetsy

A' Design Award កម្រិតប្រាក់ Winner in ក្រាហ្វិក Category

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The Design

About Happetsy អត្តសញ្ញាណម៉ាក

Happetsy គឺជាអត្តសញ្ញាណម៉ាកមួយដែលបានបង្កើតឡើងសម្រាប់ក្រុមហ៊ុនផលិតផលសត្វចិញ្ចឹម។ ការរចនានេះបានបញ្ចូលគ្នារវាងស្ទីលរីត្រូបុរាណជាមួយនឹងភាពសាមញ្ញទំនើប។ តួអង្គរីត្រូត្រូវបានបង្ហាញតាមរយៈផ្ទាំងពណ៌ ពុម្ពអក្សរសរសេរដោយដៃ និងលំនាំចំណុចប៉ូកាដត់។ ប្លង់ស្អាតបាត ចន្លោះទំនេរ និងពុម្ពអក្សរ sans serif បន្ថែមនូវភាពស្រស់ស្រាយទំនើប។ ឡូហ្គោបានផ្គូផ្គងរូបភាពគំនូរឆ្មា និងឆ្កែជាមួយនឹងរាងចតុកោណកែង ដែលជារូបរាងភ្ជាប់ទៅនឹងភាពនឹងនរ និងភាពស្មោះត្រង់។ ក្រាហ្វិកទាំងអស់ត្រូវបានគូរជាវ៉ិចទ័រ ហើយបានផ្ដល់ជូនក្នុងពណ៌ RGB, CMYK និង Pantone សម្រាប់រូបរាងជាប់លាប់នៅគ្រប់ប្រព័ន្ធផ្សព្វផ្សាយ។

The Recognition

About the A' Design Award កម្រិតប្រាក់

Happetsy អត្តសញ្ញាណម៉ាក គឺជាអ្នកឈ្នះ A' Design Award កម្រិតប្រាក់ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខុសពីធម្មតា ចំពោះការរចនាកំពូល ស្រស់ស្អាត និងគួរឱ្យចាប់អារម្មណ៍។ អ្នកឈ្នះកម្រិតប្រាក់គឺជាស្នាដៃប៉ិនប្រសប់ និងច្នៃប្រឌិតខ្លាំង ដែលបង្ហាញពីជំនាញឆ្នើម ទេពកោសល្យ និងភាពមុតស្រួចរបស់អ្នករចនា។ Happetsy អត្តសញ្ញាណម៉ាក ត្រូវបានរំពឹងថាជាស្នាដៃគំរូអស្ចារ្យ ដែលមានវិជ្ជាជីវៈខ្ពស់ និងនវានុវត្តន៍ជ្រាលជ្រៅ។ ការរចនាកម្រិតប្រាក់នេះគឺជាការច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលផ្តល់ប្រយោជន៍ និងពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ Happetsy អត្តសញ្ញាណម៉ាក ត្រូវបានគេច្រណែន ជំរុញចំណង់ នាំមកនូវអារម្មណ៍វិជ្ជមាន និងបង្កើតការភ្ញាក់ផ្អើល។

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Dimensions & Packaging: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Tags: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Production Technology: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Design Challenge: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Research: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Inspiration: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Project Duration: The project started in March 2019 and finished in May 2019 in Denmark.
Operation Flow: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Image Credits: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.