OHO Lentil Chips កញ្ចប់ស្រោបចីបស្ពៃ by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award កម្រិតសំរិទ្ធ in រចនាវេចខ្ចប់ Competition Category.
សំរិទ្ធវេចខ្ចប់· 2021
OHO Lentil Chips កញ្ចប់ស្រោបចីបស្ពៃ
by Bold Brands
Client: Bold Brands
A' Design Award កម្រិតសំរិទ្ធ Winner in វេចខ្ចប់ Category
- 16,082
- Verified Award Winner
- Verify Award Status for #122943
The Design
About OHO Lentil Chips កញ្ចប់ស្រោបចីបស្ពៃ
OHO Lentil Chips គឺជាការរចនាកញ្ចប់សម្រាប់អាហារសម្រន់ធ្វើពីសណ្តែកបារាំង។ ថង់នេះមានទំហំ ១៩០ x ២៥០ x ៥០ មម ហើយត្រូវបានបោះពុម្ពលើសម្ភារៈប៉ូលីប្រូពីលែន (polypropylene) ដោយបច្ចេកទេស flexography ជាមួយនឹងជម្រលាបស្នាមប៉ះក្រដាស។ ផ្ទៃខាងក្រោយពណ៌ក្រដាស kraft ជំនួសពណ៌ភ្លឺច្បាំងដែលធម្មតាឃើញនៅក្នុងប្រភេទអាហារសម្រន់ ដោយផ្តល់នូវរូបរាងធម្មជាតិ។ ធាតុក្រាហ្វិកគំនូរបន្ថែមចរិតលក្ខណៈកម្សាន្ត ខណៈដែលរសជាតិផ្សេងៗត្រូវបានបង្ហាញតាមរយៈរូបភាពថតគុណភាពខ្ពស់។ ការរួមបញ្ចូលគ្នានេះធ្វើឱ្យផលិតផលងាយស្គាល់ ព្រមទាំងបង្ហាញវាថាជាជម្រើសអាហារសម្រន់ដែលមានសុខភាពល្អជាងមុន។
The Recognition
About the A' Design Award កម្រិតសំរិទ្ធ
OHO Lentil Chips កញ្ចប់ស្រោបចីបស្ពៃ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ OHO Lentil Chips កញ្ចប់ស្រោបចីបស្ពៃ ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ OHO Lentil Chips កញ្ចប់ស្រោបចីបស្ពៃ បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Dimensions & Packaging
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Tags
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Production Technology
- Flexograhy with paper touch varnish.
- Design Challenge
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Research
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Inspiration
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Project Duration
- This project started in January 2020 February and finished 2020 May.
- Operation Flow
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius - Image Credits
- Visuals: Sandra Ramoskaite
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