Cala di Seta ស្លាកស្រា by Giovanni Murgia is a highly esteemed winner of the very prestigious 2022 A' Design Award កម្រិតសំរិទ្ធ in រចនាវេចខ្ចប់ Competition Category.
សំរិទ្ធវេចខ្ចប់· 2022
Cala di Seta ស្លាកស្រា
Client: Cantina di Calasetta - Cala di Seta
A' Design Award កម្រិតសំរិទ្ធ Winner in វេចខ្ចប់ Category
Verified Award Winner
Verify Award Status for #127081The Design
About Cala di Seta ស្លាកស្រា
គម្រោងរចនាវេចខ្ចប់តំណាងឱ្យស្រាជាធាតុពិសេស និងកំណត់អត្តសញ្ញាណ ដោយភ្ជាប់ទៅនឹងកន្លែងដែលវាកើតមក ប៉ុន្តែបែរមុខទៅពិភពលោក។ ការអំពាវនាវគឺស្រាវ័យក្មេង ចម្រុះពណ៌ និងងាយស្រួលបកស្រាយ សំដៅលើគោលដៅផ្តាច់មុខ ប៉ុន្តែស្វែងរកផលិតផលដែលមានគុណភាព។ សម្រាប់ហេតុផលនេះ ការរចនាត្រូវបានកំណត់លក្ខណៈដោយរូបរាងចម្រុះពណ៌ តិចតួចបំផុត និងចម្រាញ់ ដែលការរចនានៃបង្គោលភ្លើងហ្វារមានភាពលេចធ្លោ បង្កើតដោយក្រាហ្វិកសាមញ្ញ ប៉ុន្តែមានថាមពល និងតុបតែងដោយបន្ទះដែកពណ៌ និងឥទ្ធិពលបីវិមាត្រនៃជំនួយសង្គ្រោះអក្សរស្ទាបដែលក្លែងធ្វើ។ សមុទ្រ។
The Recognition
About the A' Design Award កម្រិតសំរិទ្ធ
Cala di Seta ស្លាកស្រា គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ Cala di Seta ស្លាកស្រា ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ Cala di Seta ស្លាកស្រា បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
- Dimensions & Packaging
- Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille - Tags
- wine, carignano, label, sardinia, italy, minimalism
- Production Technology
- The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
- Design Challenge
- Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
- Research
- The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
- Inspiration
- Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
- Project Duration
- The project started in February 2021 in Sassari anche finished in April 2021.
- Operation Flow
- The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
- Team Members
- Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene - Image Credits
- Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene
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