Roi Re រូបភាពគំនូរ by Poovakorn Watcharaphongphiphat

Roi Re រូបភាពគំនូរ by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 A' Design Award កម្រិតដែក in រចនាសង្គម Competition Category.

ដែកសង្គម· 2022

Roi Re រូបភាពគំនូរ

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

A' Design Award កម្រិតដែក Winner in សង្គម Category

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Verified Award Winner
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Colors

The Design

About Roi Re រូបភាពគំនូរ

Roi Re គឺជាគេហទំព័រតាំងពិព័រណ៍អនឡាញ ដែលផ្តោតលើរឿងរ៉ាវរបស់អ្នកលក់ដូរតាមចិញ្ចើមផ្លូវបែបបុរាណរបស់ថៃ ដែលកម្រមានវត្តមាននៅសម័យបច្ចុប្បន្ន។ គោលបំណងគឺដើម្បីបង្កើតការកោតសរសើរ និងការយល់ដឹងក្នុងចំណោមយុវជនជំនាន់ក្រោយចំពោះវប្បធម៌ថៃ តាមរយៈការស្វែងយល់អំពីសកម្មភាពលក់ដូរតាមចិញ្ចើមផ្លូវបែបបុរាណដ៏កម្រទាំងនេះ។ Roi Re ផ្តល់នូវព័ត៌មាន ចំណេះដឹង និងឧបករណ៍ តាមរយៈការប្រើប្រាស់ស៊េរីរូបភាពគំនូរដ៏ពិសេស និងទាក់ទាញ។

The Recognition

About the A' Design Award កម្រិតដែក

Roi Re រូបភាពគំនូរ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតដែក ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសចំពោះការរចនាល្អដែលបំពេញតម្រូវការវិជ្ជាជីវៈ និងឧស្សាហកម្មដែលរំពឹងពីស្នាដៃដែលបានរចនាយ៉ាងល្អ។ អ្នកឈ្នះកម្រិតដែកបង្ហាញពីជំនាញខ្ពស់ ជំនាញឯកទេស ការយល់ដឹងរបស់អ្នកជំនាញ និងសមត្ថភាពច្នៃប្រឌិតរបស់អ្នកបង្កើត។ Roi Re រូបភាពគំនូរ ត្រូវបានរំពឹងថាជាស្នាដៃដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលអនុវត្តបាន និងថ្មីថ្មោង។ ការរចនាកម្រិតដែកនេះរួមបញ្ចូលវិធីល្អបំផុតរបស់ឧស្សាហកម្ម ហើយមានលក្ខណៈបច្ចេកទេសដែលមានសមត្ថភាព ភ្ជាប់ជាមួយជំនាញ និងទេពកោសល្យ។ Roi Re រូបភាពគំនូរ ត្រូវបានគោរពចំពោះភាពហ្មត់ចត់ ហើយត្រូវបានរចនាដើម្បីកែលម្អគុណភាពជីវិត និងធ្វើឱ្យពិភពលោកកាន់តែល្អ។

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
Tags: illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
Production Technology: “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
Design Challenge: Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
Research: Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.

The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past.
Inspiration: Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
Project Duration: The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow: The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.