OCT Happy Hour សញ្ញាផ្លូវ by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award កម្រិតប្រាក់ in រចនាក្រាហ្វិក រូបគំនូរ និងទំនាក់ទំនងដោយរូបភាព Competition Category.

ប្រាក់ក្រាហ្វិក· 2022

OCT Happy Hour សញ្ញាផ្លូវ

by Updesign

Client: OCT Group

A' Design Award កម្រិតប្រាក់ Winner in ក្រាហ្វិក Category

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The Design

About OCT Happy Hour សញ្ញាផ្លូវ

ភាសាស្ថាបត្យកម្ម Corbusier ត្រូវបានដកស្រង់ និងបង្ហាញយ៉ាងល្អនៅក្នុងការរចនាផ្លូវស្វែងរកសញ្ញានៅក្នុងគម្រោងនេះ។ ជាទូទៅ រូបរាងដិតរដុបទាំងមូលត្រូវបានបង្ហាញដោយសមាសធាតុបេតុងឆៅដែលបំផ្លើស និងរចនាសម្ព័ន្ធ និងគ្រឿងបរិក្ខារដែលមិនទាន់បញ្ចប់ដែលត្រូវបានលាតត្រដាង។ នៅក្នុងលម្អិត ស្រមោលត្រជាក់នៃវត្ថុធាតុលោហៈធ្ងន់បង្កើតផលរូបភាពបែបសិល្បៈ 3D ដែលបង្ហាញពីអារម្មណ៍ដ៏មានឥទ្ធិពលនៃតិចតួចបំផុត។

The Recognition

About the A' Design Award កម្រិតប្រាក់

OCT Happy Hour សញ្ញាផ្លូវ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតប្រាក់ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខុសពីធម្មតា ចំពោះការរចនាកំពូល ស្រស់ស្អាត និងគួរឱ្យចាប់អារម្មណ៍។ អ្នកឈ្នះកម្រិតប្រាក់គឺជាស្នាដៃប៉ិនប្រសប់ និងច្នៃប្រឌិតខ្លាំង ដែលបង្ហាញពីជំនាញឆ្នើម ទេពកោសល្យ និងភាពមុតស្រួចរបស់អ្នករចនា។ OCT Happy Hour សញ្ញាផ្លូវ ត្រូវបានរំពឹងថាជាស្នាដៃគំរូអស្ចារ្យ ដែលមានវិជ្ជាជីវៈខ្ពស់ និងនវានុវត្តន៍ជ្រាលជ្រៅ។ ការរចនាកម្រិតប្រាក់នេះគឺជាការច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលផ្តល់ប្រយោជន៍ និងពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ OCT Happy Hour សញ្ញាផ្លូវ ត្រូវបានគេច្រណែន ជំរុញចំណង់ នាំមកនូវអារម្មណ៍វិជ្ជមាន និងបង្កើតការភ្ញាក់ផ្អើល។

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Corbusier architectural language is well extracted and expressed in the wayfinding-sign design in this project. In general, the whole rough bold appearance is featured by exaggerated crude concrete components and exposed unfinished structures and facilities; in detail, cool shadows of heavy metal materials produce artistic 3D visual effects, conveying a powerful sense of minimalism.
Dimensions & Packaging: Overall texture: concrete coating. 1700mmX200mmX680mm
Tags: park-themed, residential, wayfinding, demonstration area, cement material, modernist, structural
Production Technology: Embraced by a grand architectural setting, fine details are required for close viewing of a sign board although it is a kind of building epitome. The whole body of concrete sign board is boldly shaped to show the distinct architectural aesthetics. High-standard cement material and qualified finishing craft are necessary to achieve a smooth but rough looking surface of the board. It is not just a sign board, but a lively artistic building epitome to echo with its grand architectural background.
Design Challenge: The biggest challenge in this project is how to keep consistent visual effect between the colors of sign boards and existing building facades. Hence, the design team lay great emphasis on making cement material samples with repeated communication and coordination with the construction team to achieve minimal color tolerance.
Research: It is a time-consuming process to do a number of selections and experiments for choosing one of reasonable building techniques as the sample of sign-board making to ensure both information-providing function and abstract architectural image. Finally, cutting-plane variants are selected to visually convey an approximate spatial experience without adoptingother existing dominant building techniques or architectural elements.
Inspiration: The project is designed for the demonstration area of a large park-themed residence with Corbusier’s modernist architectural style. It’ll be transformed into a local culture center after residential deliveries. UPD extracts Corbusier architectural language into wayfinding-sign design on landscaping belts and entrance paths. It makes aesthetic architectural aura easily available everywhere in a vivid way. A more 3D space experience is ingeniously created by the wayfinding signs here and there.
Project Duration: September 2021, Northwest lishui District, Nanjing city, Jiangsu Province, China
Operation Flow: Rather than a mechanical combination of graphics and functions, UPD designers would like to endow this public communication space with rich special site spirit by wayfinding-sign design, to create a permanently impressive park for visitors. The meticulously designedwayfinding signage system harmoniously integrates man, architectural space, and design aesthetics as a gentle friendly whole.
Team Members: Zhang Yi（creative director）
Zhang Shuo（project manager）
Image Credits: Updesign