Mao Xin Tea House អត្តសញ្ញាណដែលមើលឃើញ by ChingYu Liu

Mao Xin Tea House អត្តសញ្ញាណដែលមើលឃើញ by ChingYu Liu is a highly esteemed winner of the very prestigious 2022 A' Design Award កម្រិតដែក in រចនាក្រាហ្វិក រូបគំនូរ និងទំនាក់ទំនងដោយរូបភាព Competition Category.

ដែកក្រាហ្វិក· 2022

Mao Xin Tea House អត្តសញ្ញាណដែលមើលឃើញ

by ChingYu Liu

Client: BlackLiuStudio

A' Design Award កម្រិតដែក Winner in ក្រាហ្វិក Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mao Xin Tea House អត្តសញ្ញាណដែលមើលឃើញ

ផ្ទះតែ Mao Xin មានបំណងនាំមកនូវភាពស្រស់ស្អាតនៃតែបូព៌ា និងវប្បធម៌របស់វា។ ជាពិសេស ទឹកតែពិសេសនេះ ដែលមានស្លឹកពីរទៅគ្រប់ឫស។ នៅពេលដែលពួកគេបញ្ចូលគ្នាជាមួយវប្បធម៌តែក្នុងស្រុក វាពិតជាងាយស្រួលណាស់ក្នុងការភ្ជាប់វាជាមួយនឹងវប្បធម៌ហ្សេន ដោយសារដីជាច្រើនត្រូវបានរៀបចំជារាងជារង្វង់ស្រដៀងនឹងសួនថ្មរបស់ជប៉ុន។

The Recognition

About the A' Design Award កម្រិតដែក

Mao Xin Tea House អត្តសញ្ញាណដែលមើលឃើញ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតដែក ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសចំពោះការរចនាល្អដែលបំពេញតម្រូវការវិជ្ជាជីវៈ និងឧស្សាហកម្មដែលរំពឹងពីស្នាដៃដែលបានរចនាយ៉ាងល្អ។ អ្នកឈ្នះកម្រិតដែកបង្ហាញពីជំនាញខ្ពស់ ជំនាញឯកទេស ការយល់ដឹងរបស់អ្នកជំនាញ និងសមត្ថភាពច្នៃប្រឌិតរបស់អ្នកបង្កើត។ Mao Xin Tea House អត្តសញ្ញាណដែលមើលឃើញ ត្រូវបានរំពឹងថាជាស្នាដៃដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលអនុវត្តបាន និងថ្មីថ្មោង។ ការរចនាកម្រិតដែកនេះរួមបញ្ចូលវិធីល្អបំផុតរបស់ឧស្សាហកម្ម ហើយមានលក្ខណៈបច្ចេកទេសដែលមានសមត្ថភាព ភ្ជាប់ជាមួយជំនាញ និងទេពកោសល្យ។ Mao Xin Tea House អត្តសញ្ញាណដែលមើលឃើញ ត្រូវបានគោរពចំពោះភាពហ្មត់ចត់ ហើយត្រូវបានរចនាដើម្បីកែលម្អគុណភាពជីវិត និងធ្វើឱ្យពិភពលោកកាន់តែល្អ។

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimensions & Packaging: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tags: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Production Technology: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Design Challenge: Finding the right design to attract the attention of a younger generation of new users.
Research: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiration: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Project Duration: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Operation Flow: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Team Members: ChingYu-Liu
Image Credits: ChingYu-Liu, 2021.