KGI Bank គេហទំព័រធនាគារ by Frog Singapore is a highly esteemed winner of the very prestigious 2022 A' Design Award កម្រិតដែក in រចនាគេហទំព័រ និងវែប Competition Category.
ដែកវែប· 2022
KGI Bank គេហទំព័រធនាគារ
Client: frog Singapore
A' Design Award កម្រិតដែក Winner in វែប Category
Verified Award Winner
Verify Award Status for #136784The Design
About KGI Bank គេហទំព័រធនាគារ
KGI Bank គឺជាគេហទំព័រឆ្លើយតបបានរចនាឡើងសម្រាប់ធនាគារមួយដែលមានក្រុមហ៊ុនបុត្រសម្ព័ន្ធចំនួនបួន។ គេហទំព័រនេះបង្ហាញព័ត៌មានសាជីវកម្ម និងលក់រាយក្នុងបទពិសោធន៍តែមួយរួម។ គំនិតរូបភាពដែលបានធ្វើឱ្យសាមញ្ញអនុញ្ញាតឱ្យអតិថិជនស្វែងយល់ពីទិដ្ឋភាពផ្សេងៗនៃធនាគារជាបណ្តើរៗម្តងមួយស្រទាប់។ ចលនាតូចៗបន្ថែមការចូលរួមផ្លូវអារម្មណ៍ដល់អន្តរកម្មទូទៅ។ ប៊ូតុងអំពាវនាវឱ្យធ្វើសកម្មភាព និងឧបករណ៍ដែលប្រើប្រាស់ជាទូទៅត្រូវបានដាក់នៅជិតគ្នាដើម្បីគាំទ្រដល់ជំហានបន្ទាប់។ ការរុករកដែលបានពង្រឹងផ្តល់ការណែនាំយ៉ាងម៉ត់ចត់រវាងផ្នែកនានារបស់ក្រុមហ៊ុនបុត្រសម្ព័ន្ធ។ ចំណុចប្រទាក់អ្នកប្រើប្រាស់ត្រូវបានរចនាឡើងក្នុងកម្មវិធី Figma។
The Recognition
About the A' Design Award កម្រិតដែក
KGI Bank គេហទំព័រធនាគារ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតដែក ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសចំពោះការរចនាល្អដែលបំពេញតម្រូវការវិជ្ជាជីវៈ និងឧស្សាហកម្មដែលរំពឹងពីស្នាដៃដែលបានរចនាយ៉ាងល្អ។ អ្នកឈ្នះកម្រិតដែកបង្ហាញពីជំនាញខ្ពស់ ជំនាញឯកទេស ការយល់ដឹងរបស់អ្នកជំនាញ និងសមត្ថភាពច្នៃប្រឌិតរបស់អ្នកបង្កើត។ KGI Bank គេហទំព័រធនាគារ ត្រូវបានរំពឹងថាជាស្នាដៃដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលអនុវត្តបាន និងថ្មីថ្មោង។ ការរចនាកម្រិតដែកនេះរួមបញ្ចូលវិធីល្អបំផុតរបស់ឧស្សាហកម្ម ហើយមានលក្ខណៈបច្ចេកទេសដែលមានសមត្ថភាព ភ្ជាប់ជាមួយជំនាញ និងទេពកោសល្យ។ KGI Bank គេហទំព័រធនាគារ ត្រូវបានគោរពចំពោះភាពហ្មត់ចត់ ហើយត្រូវបានរចនាដើម្បីកែលម្អគុណភាពជីវិត និងធ្វើឱ្យពិភពលោកកាន់តែល្អ។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensions & Packaging
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tags
- User Experience, User Interface Design, Design System, Website, Responsive
- Production Technology
- The user interface of this website was designed in Figma.
- Design Challenge
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Research
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspiration
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Project Duration
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Operation Flow
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Team Members
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - Image Credits
- frog Singapore, 2022
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