Koch's Meerrettich ម៉ាកយីហោឡើងវិញ by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2022 A' Design Award កម្រិតប្រាក់ in រចនាវេចខ្ចប់ Competition Category.
ប្រាក់វេចខ្ចប់· 2022
Koch's Meerrettich ម៉ាកយីហោឡើងវិញ
Client: KOCHS Meerrettich & Feinkost GmbH
A' Design Award កម្រិតប្រាក់ Winner in វេចខ្ចប់ Category
- 25,950
- Verified Award Winner
- Verify Award Status for #140491
The Design
About Koch's Meerrettich ម៉ាកយីហោឡើងវិញ
បាវចនាត្រឡប់ទៅចាក់ឬស, បច្ចុប្បន្ននេះគឺជាការសញ្ជ័យឧស្សាហកម្មអាហារ។ បន្លែជា root បុរាណដែលរួមបញ្ចូល horseradish បច្ចុប្បន្នមានប្រជាប្រិយភាពខ្លាំងណាស់។ ដើម្បីធ្វើឱ្យម៉ាកយីហោនៅក្នុងធ្នើរឡើងវិញ Wolkendieb បានបើកដំណើរការឡើងវិញនូវអត្តសញ្ញាណម៉ាក Kochs និងផលប័ត្រវេចខ្ចប់។ ឡូហ្គោត្រូវបានធ្វើឱ្យទាន់សម័យដើម្បីឱ្យកាន់តែដិត និងអាចមើលឃើញកាន់តែច្បាស់។ ការរចនាថ្មីផ្តោតលើការពណ៌នាពីគ្រឿងផ្សំធម្មជាតិដែលមិនទាន់កែច្នៃ និងរូបមន្តស្អាត ដោយគ្មានសារធាតុបន្ថែម ឬការអភិរក្ស។ ស្រស់ៗពីចំការផ្ទាល់ដល់អតិថិជន៖ ផ្ទាល់ រៀបចំដោយក្តីស្រលាញ់!
The Recognition
About the A' Design Award កម្រិតប្រាក់
Koch's Meerrettich ម៉ាកយីហោឡើងវិញ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតប្រាក់ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខុសពីធម្មតា ចំពោះការរចនាកំពូល ស្រស់ស្អាត និងគួរឱ្យចាប់អារម្មណ៍។ អ្នកឈ្នះកម្រិតប្រាក់គឺជាស្នាដៃប៉ិនប្រសប់ និងច្នៃប្រឌិតខ្លាំង ដែលបង្ហាញពីជំនាញឆ្នើម ទេពកោសល្យ និងភាពមុតស្រួចរបស់អ្នករចនា។ Koch's Meerrettich ម៉ាកយីហោឡើងវិញ ត្រូវបានរំពឹងថាជាស្នាដៃគំរូអស្ចារ្យ ដែលមានវិជ្ជាជីវៈខ្ពស់ និងនវានុវត្តន៍ជ្រាលជ្រៅ។ ការរចនាកម្រិតប្រាក់នេះគឺជាការច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលផ្តល់ប្រយោជន៍ និងពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ Koch's Meerrettich ម៉ាកយីហោឡើងវិញ ត្រូវបានគេច្រណែន ជំរុញចំណង់ នាំមកនូវអារម្មណ៍វិជ្ជមាន និងបង្កើតការភ្ញាក់ផ្អើល។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- Dimensions & Packaging
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- Tags
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- Production Technology
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- Design Challenge
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- Research
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- Inspiration
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- Project Duration
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- Operation Flow
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
- Team Members
- Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen
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