Shguijiu Dian ការវេចខ្ចប់ដបស្រាបៃជីវ by Liang Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award កម្រិតមាស in រចនាវេចខ្ចប់ Competition Category.
មាសវេចខ្ចប់· 2023
Shguijiu Dian ការវេចខ្ចប់ដបស្រាបៃជីវ
by Liang Chen
Client: Shanghai Guijiu Group Co., Limited.
A' Design Award កម្រិតមាស Winner in វេចខ្ចប់ Category
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- Verified Award Winner
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The Design
About Shguijiu Dian ការវេចខ្ចប់ដបស្រាបៃជីវ
Shguijiu Dian គឺជាការរចនាវេចខ្ចប់សម្រាប់ស្រាបៃជីវអំណោយថ្នាក់ខ្ពស់មកពីទីក្រុងសៀងហៃ។ រូបរាងរបស់វាបានទទួលការបំផុសគំនិតពីអគារ Shanghai Tower ដែលជាអគារខ្ពស់បំផុតនៅប្រទេសចិន។ ដបគ្រីស្តាល់ និងគម្របលោហៈដែលមានភាពរលោងដូចកញ្ចក់ បង្ហាញជារូបរាងតែមួយ ដោយមានខ្សែកោងវិលជុំ និងទម្រង់មិនស៊ីមេទ្រី។ ប្រអប់ខាងក្រៅមានរាងស៊ីឡាំងស្រោបប្រាក់ ដោយមានផ្ទៃកោងមិនទៀងទាត់។ ប្រអប់ខាងក្រៅមានអង្កត់ផ្ចិត ១១០ មីលីម៉ែត្រ និងកម្ពស់ ៣៣០ មីលីម៉ែត្រ ហើយដបមានអង្កត់ផ្ចិត ៨០ មីលីម៉ែត្រ និងកម្ពស់ ៣០០ មីលីម៉ែត្រ។ ផ្នែកទាំងពីរអាចរក្សាទុក និងតាំងបង្ហាញបាន ដែលជួយកាត់បន្ថយកាកសំណល់។
The Recognition
About the A' Design Award កម្រិតមាស
Shguijiu Dian ការវេចខ្ចប់ដបស្រាបៃជីវ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតមាស ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាថ្នាក់ទីមួយ អស្ចារ្យ និងឆ្នើម។ អ្នកឈ្នះកម្រិតមាសគឺជាស្នាដៃច្នៃប្រឌិតខ្លាំង មានទស្សនវិស័យ ភ្លឺចែងចាំង ដែលឆ្លុះបញ្ចាំងទេពកោសល្យ ប្រាជ្ញា និងសមត្ថភាពរបស់អ្នករចនា។ Shguijiu Dian ការវេចខ្ចប់ដបស្រាបៃជីវ ត្រូវបានរំពឹងថាជាការច្នៃប្រឌិតដែលត្រូវបានសរសើរខ្លាំង បង្កើតនិន្នាការ និងផ្តល់តម្លៃមិនធ្លាប់មាន។ ការរចនាកម្រិតមាសនេះគឺជាគម្រោងដ៏អស្ចារ្យដែលពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ Shguijiu Dian ការវេចខ្ចប់ដបស្រាបៃជីវ បង្កើតចំណង់ខ្លាំង បំផុសចំណង់ចំណូលចិត្ត លើកទឹកចិត្តការច្នៃប្រឌិត និងទាក់ទាញចិត្តយើង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
- Dimensions & Packaging
- Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
- Tags
- Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
- Production Technology
- It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
- Design Challenge
- The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
- Research
- A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
- Inspiration
- A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
- Project Duration
- The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
- Operation Flow
- Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
- Team Members
- Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu - Image Credits
- Creative Director: Chen Liang
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