Golden Cat ស្រាបៀរ by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award កម្រិតដែក in រចនាវេចខ្ចប់ Competition Category.
ដែកវេចខ្ចប់· 2023
Golden Cat ស្រាបៀរ
by Jin Zhang
Client: InBev jinlongquan beer (Hubei) Co., Ltd
A' Design Award កម្រិតដែក Winner in វេចខ្ចប់ Category
Verified Award Winner
Verify Award Status for #146768The Design
About Golden Cat ស្រាបៀរ
នេះគឺជាស្រាបៀរសម្រាប់ទទួលទានពេលយប់។ អ្នករចនាបានជ្រើសរើសឆ្មាដែលអ្នកប្រើប្រាស់ចូលចិត្តខ្លាំងធ្វើជារូបភាពសំខាន់ក្នុងការរចនា ដូច្នេះស្រាបៀរអាចបង្កើតទំនាក់ទំនងអារម្មណ៍ជាមួយអ្នកប្រើប្រាស់បានយ៉ាងឆាប់រហ័ស ខណៈពេលដែលបង្កើនភាពស្និទ្ធស្នាល។ ក្នុងពេលជាមួយគ្នានេះ ឆ្មាដែលចូលចិត្តសកម្មភាពពេលយប់គឺមានភាពស៊ីសង្វាក់គ្នាយ៉ាងខ្លាំងជាមួយនឹងទីតាំងនៃការប្រើប្រាស់ (ពេលយប់) នៃស្រានេះ។ ទីបំផុត អ្នករចនាក៏បានប្រើលំនាំអឺរ៉ុបបុរាណសម្រាប់ការតុបតែង ធ្វើឱ្យស្លាកយីហោស្រាបៀរទាំងមូលពោរពេញដោយភាពឆ្ងាញ់។
The Recognition
About the A' Design Award កម្រិតដែក
Golden Cat ស្រាបៀរ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតដែក ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសចំពោះការរចនាល្អដែលបំពេញតម្រូវការវិជ្ជាជីវៈ និងឧស្សាហកម្មដែលរំពឹងពីស្នាដៃដែលបានរចនាយ៉ាងល្អ។ អ្នកឈ្នះកម្រិតដែកបង្ហាញពីជំនាញខ្ពស់ ជំនាញឯកទេស ការយល់ដឹងរបស់អ្នកជំនាញ និងសមត្ថភាពច្នៃប្រឌិតរបស់អ្នកបង្កើត។ Golden Cat ស្រាបៀរ ត្រូវបានរំពឹងថាជាស្នាដៃដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលអនុវត្តបាន និងថ្មីថ្មោង។ ការរចនាកម្រិតដែកនេះរួមបញ្ចូលវិធីល្អបំផុតរបស់ឧស្សាហកម្ម ហើយមានលក្ខណៈបច្ចេកទេសដែលមានសមត្ថភាព ភ្ជាប់ជាមួយជំនាញ និងទេពកោសល្យ។ Golden Cat ស្រាបៀរ ត្រូវបានគោរពចំពោះភាពហ្មត់ចត់ ហើយត្រូវបានរចនាដើម្បីកែលម្អគុណភាពជីវិត និងធ្វើឱ្យពិភពលោកកាន់តែល្អ។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
- Dimensions & Packaging
- Width 58mm x Depth 58mm x Height 188mm
- Tags
- Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
- Production Technology
- Glass bottle sticker
- Design Challenge
- The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
- Research
- The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
- Inspiration
- This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
- Project Duration
- The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
- Operation Flow
- Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.
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