Milk Fit ការរចនាវេចខ្ចប់ by Li Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award កម្រិតប្រាក់ in រចនាវេចខ្ចប់ Competition Category.
ប្រាក់វេចខ្ចប់· 2023
Milk Fit ការរចនាវេចខ្ចប់
by Li Huang
Client: Shiny Meadow
A' Design Award កម្រិតប្រាក់ Winner in វេចខ្ចប់ Category
- 26,191
- Verified Award Winner
- Verify Award Status for #148433
The Design
About Milk Fit ការរចនាវេចខ្ចប់
Milk Fit គឺជាការរចនាវេចខ្ចប់សម្រាប់ទឹកដោះគោស្រស់ស្រាល។ ដបត្រូវបានផលិតពី PET ក្រាស់ និងថ្លាខ្ពស់ ជាមួយគម្រប PE និងស្លាកសញ្ញា BOPP ដែលផ្តល់នូវវាយនភាពដូចកញ្ចក់ ដែលបង្ហាញទឹកដោះគោយ៉ាងច្បាស់។ កញ្ចប់នីមួយៗមានដបចំនួនបីដប ទំហំ ៤៥០ មីលីលីត្រ។ ឆ្មាបៃតងតូចមួយ ដែលបង្ហាញក្នុងឥរិយាបថផ្សេងៗគ្នា គឺជាធាតុរូបភាពសំខាន់។ ពណ៌បៃតងសំដៅទៅលើបរិស្ថានអេកូឡូស៊ីនៃកសិដ្ឋាន។ រូបតំណាងកែច្នៃឡើងវិញនៅលើស្លាកសញ្ញាគាំទ្រគំនិតនៃការការពារបរិស្ថាន។ ឆ្មានេះក៏ភ្ជាប់ផលិតផលទៅនឹងយុទ្ធនាការជួយសង្គ្រោះសត្វអនាថាផងដែរ។
The Recognition
About the A' Design Award កម្រិតប្រាក់
Milk Fit ការរចនាវេចខ្ចប់ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតប្រាក់ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខុសពីធម្មតា ចំពោះការរចនាកំពូល ស្រស់ស្អាត និងគួរឱ្យចាប់អារម្មណ៍។ អ្នកឈ្នះកម្រិតប្រាក់គឺជាស្នាដៃប៉ិនប្រសប់ និងច្នៃប្រឌិតខ្លាំង ដែលបង្ហាញពីជំនាញឆ្នើម ទេពកោសល្យ និងភាពមុតស្រួចរបស់អ្នករចនា។ Milk Fit ការរចនាវេចខ្ចប់ ត្រូវបានរំពឹងថាជាស្នាដៃគំរូអស្ចារ្យ ដែលមានវិជ្ជាជីវៈខ្ពស់ និងនវានុវត្តន៍ជ្រាលជ្រៅ។ ការរចនាកម្រិតប្រាក់នេះគឺជាការច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលផ្តល់ប្រយោជន៍ និងពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ Milk Fit ការរចនាវេចខ្ចប់ ត្រូវបានគេច្រណែន ជំរុញចំណង់ នាំមកនូវអារម្មណ៍វិជ្ជមាន និងបង្កើតការភ្ញាក់ផ្អើល។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
- Dimensions & Packaging
- A set of three bottles, 450ml/69*69*164.2mm/each bottle
- Tags
- Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
- Production Technology
- PET high permeability bottle
PE bottle cap
BOPP label - Design Challenge
- Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
- Research
- Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
- Inspiration
- The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
- Project Duration
- The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
- Operation Flow
- The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
- Team Members
- Li.Huang
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