Spicy Shrimp Soybean Sauce ការវេចខ្ចប់ទឹកជ្រលក់ by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 A' Design Award កម្រិតមាស in រចនាវេចខ្ចប់ Competition Category.
មាសវេចខ្ចប់· 2023
Spicy Shrimp Soybean Sauce ការវេចខ្ចប់ទឹកជ្រលក់
Client: Shenzhen Orange One Advertising Design Co., Ltd
A' Design Award កម្រិតមាស Winner in វេចខ្ចប់ Category
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- Verified Award Winner
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The Design
About Spicy Shrimp Soybean Sauce ការវេចខ្ចប់ទឹកជ្រលក់
Spicy Shrimp Soybean Sauce គឺជាការរចនាវេចខ្ចប់សម្រាប់ផលិតផលកាពិបង្គា។ ខុសពីផលិតផលស្រដៀងគ្នាដែលប្រើពណ៌ខ្លាំងនិងលេចធ្លោ ការវេចខ្ចប់នេះធ្វើតាមរបៀបសាមញ្ញនិងធម្មជាតិ។ ការវេចខ្ចប់ខាងក្រៅមានតួអក្សរផ្ចង់រូបបង្គាជាធាតុក្រាហ្វិកសំខាន់។ ក្រឡខាងក្នុងភ្ជាប់ជាមួយស្លាកដែលមានគំនូរបន្ទាត់សាមញ្ញ។ ទម្រង់កញ្ជើត្រីទន់ភ្លន់ផ្តល់ឱ្យផលិតផលនូវលក្ខណៈកក់ក្តៅនិងធម្មជាតិ។ ការវេចខ្ចប់ទាំងមូលមិនមានផ្លាស្ទិកដែលមិនអាចរលួយបានឡើយ ដែលកាត់បន្ថយការបង្កគ្រោះថ្នាក់ដល់ទន្លេនិងដី។ ការរចនានេះក៏មានគោលបំណងបង្កើនការយល់ដឹងអំពីការការពារបរិស្ថានផងដែរ។
The Recognition
About the A' Design Award កម្រិតមាស
Spicy Shrimp Soybean Sauce ការវេចខ្ចប់ទឹកជ្រលក់ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតមាស ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាថ្នាក់ទីមួយ អស្ចារ្យ និងឆ្នើម។ អ្នកឈ្នះកម្រិតមាសគឺជាស្នាដៃច្នៃប្រឌិតខ្លាំង មានទស្សនវិស័យ ភ្លឺចែងចាំង ដែលឆ្លុះបញ្ចាំងទេពកោសល្យ ប្រាជ្ញា និងសមត្ថភាពរបស់អ្នករចនា។ Spicy Shrimp Soybean Sauce ការវេចខ្ចប់ទឹកជ្រលក់ ត្រូវបានរំពឹងថាជាការច្នៃប្រឌិតដែលត្រូវបានសរសើរខ្លាំង បង្កើតនិន្នាការ និងផ្តល់តម្លៃមិនធ្លាប់មាន។ ការរចនាកម្រិតមាសនេះគឺជាគម្រោងដ៏អស្ចារ្យដែលពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ Spicy Shrimp Soybean Sauce ការវេចខ្ចប់ទឹកជ្រលក់ បង្កើតចំណង់ខ្លាំង បំផុសចំណង់ចំណូលចិត្ត លើកទឹកចិត្តការច្នៃប្រឌិត និងទាក់ទាញចិត្តយើង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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