Arts Fund អត្តសញ្ញាណរូបភាព by Zeyu Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award កម្រិតប្រាក់ in រចនាក្រាហ្វិក រូបគំនូរ និងទំនាក់ទំនងដោយរូបភាព Competition Category.

ប្រាក់ក្រាហ្វិក· 2024

Arts Fund អត្តសញ្ញាណរូបភាព

by Zeyu Wu

Client: Yilin Wang

A' Design Award កម្រិតប្រាក់ Winner in ក្រាហ្វិក Category

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Verified Award Winner
Verify Award Status for #157359

View at A' Design Award Press Release Award Badge

Colors

The Design

About Arts Fund អត្តសញ្ញាណរូបភាព

Arts Fund គឺជាប្រព័ន្ធអត្តសញ្ញាណរូបភាពដែលបង្កើតឡើងសម្រាប់កម្មវិធីបណ្តុះបណ្តាលទេពកោសល្យរចនាតួអង្គ។ ការរចនានេះរួមបញ្ចូលអក្សរ CUZ ជាមួយក្បាច់ក្បូរប្រពៃណីនៃល្ខោនអូប៉េរ៉ាចិន។ ធាតុវប្បធម៌ចិនត្រូវបានដាក់រួមគ្នាជាមួយអក្សរឡាតាំង ដើម្បីបង្ហាញពីការផ្លាស់ប្តូរវប្បធម៌រវាងបូព៌ានិងបស្ចិម។ រចនាសម្ព័ន្ធទាំងមូលធ្វើតាមរចនាបថអន្តរជាតិនិយមស្វីស ដែលបន្ទាប់មកត្រូវបានបំបែកដោយទម្រង់អក្សរ CUZ ដែលផ្តល់នូវទម្រង់ដែលមានទាំងមុខងារនិងលក្ខណៈក្រោយសម័យទំនើប។ ប្រព័ន្ធនេះត្រូវបានអនុវត្តលើផ្ទាំងរូបភាព ខិត្តប័ណ្ណ លិខិតអញ្ជើញ និងបដា។ គោលបំណងគឺដើម្បីចែករំលែកវប្បធម៌ល្ខោនអូប៉េរ៉ាចិនជាមួយទស្សនិកជនវ័យក្មេង។

The Recognition

About the A' Design Award កម្រិតប្រាក់

Arts Fund អត្តសញ្ញាណរូបភាព គឺជាអ្នកឈ្នះ A' Design Award កម្រិតប្រាក់ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខុសពីធម្មតា ចំពោះការរចនាកំពូល ស្រស់ស្អាត និងគួរឱ្យចាប់អារម្មណ៍។ អ្នកឈ្នះកម្រិតប្រាក់គឺជាស្នាដៃប៉ិនប្រសប់ និងច្នៃប្រឌិតខ្លាំង ដែលបង្ហាញពីជំនាញឆ្នើម ទេពកោសល្យ និងភាពមុតស្រួចរបស់អ្នករចនា។ Arts Fund អត្តសញ្ញាណរូបភាព ត្រូវបានរំពឹងថាជាស្នាដៃគំរូអស្ចារ្យ ដែលមានវិជ្ជាជីវៈខ្ពស់ និងនវានុវត្តន៍ជ្រាលជ្រៅ។ ការរចនាកម្រិតប្រាក់នេះគឺជាការច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលផ្តល់ប្រយោជន៍ និងពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ Arts Fund អត្តសញ្ញាណរូបភាព ត្រូវបានគេច្រណែន ជំរុញចំណង់ នាំមកនូវអារម្មណ៍វិជ្ជមាន និងបង្កើតការភ្ញាក់ផ្អើល។

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensions & Packaging: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Tags: regional culture，Tangible cultural heritage，Graphic design
Production Technology: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Design Challenge: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Research: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiration: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Project Duration: The project started in Hangzhou in February 2023 and will end in October 2023.
Operation Flow: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Team Members: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu