Grumpy Bums ឈុតធ្វើនំសម្រាប់កុមារ by Angela Spindler is a highly esteemed winner of the very prestigious 2024 A' Design Award កម្រិតសំរិទ្ធ in រចនាវេចខ្ចប់ Competition Category.
សំរិទ្ធវេចខ្ចប់· 2024
Grumpy Bums ឈុតធ្វើនំសម្រាប់កុមារ
Client: Depot Creative
A' Design Award កម្រិតសំរិទ្ធ Winner in វេចខ្ចប់ Category
Verified Award Winner
Verify Award Status for #157788The Design
About Grumpy Bums ឈុតធ្វើនំសម្រាប់កុមារ
ភ្នាក់ងារបានបង្កើតសំណើម៉ាកយីហោ Sweet Victory ដោយសង្ខេបអត្ថប្រយោជន៍ម៉ាកយីហោបានយ៉ាងល្អឥតខ្ចោះ។ ពួកគេបានបង្កើតភាសានៃជ័យជម្នះ។ ចាប់ពីអត្តសញ្ញាណពាក្យសំដីយុទ្ធសាស្ត្រ និងការនិទានរឿង ពួកគេបានបង្កើតអត្តសញ្ញាណដែលមើលឃើញដ៏រីករាយ បានគូររូបអង្គរក្សម៉ាកយីហោ Grumpy Bums និងរចនាការវេចខ្ចប់ផលិតផល ព្រមទាំងទ្រព្យសកម្មឌីជីថល។ ជាមួយនឹងតម្លៃស្នូលរបស់ម៉ាកយីហោគឺភាពល្អប្រសើរ ការរួមគ្នា និងភាពរញ៉េរញ៉ៃគ្មានភាពតានតឹង ភ្នាក់ងារបានបង្កើតការវេចខ្ចប់ដើម្បីក្លាយជាបទពិសោធន៍ដែលទាក់ទាញ និងសប្បាយរីករាយតាមរយៈការនាំគ្រួសារមកជួបជុំគ្នាតាមរយៈការដុតនំ។
The Recognition
About the A' Design Award កម្រិតសំរិទ្ធ
Grumpy Bums ឈុតធ្វើនំសម្រាប់កុមារ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ Grumpy Bums ឈុតធ្វើនំសម្រាប់កុមារ ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ Grumpy Bums ឈុតធ្វើនំសម្រាប់កុមារ បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The no-added-sugar kids’ treat that’s satisfyingly sweet.
Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.
Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets - Dimensions & Packaging
- Box dimensions are as follows:
140 x 200 x 35MM - Tags
- HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
- Production Technology
- All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
- Design Challenge
- Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
- Research
- Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.
We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere. - Inspiration
- Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.
Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones. - Project Duration
- The project started in July 2021 and was completed in January 2022 in Sydney Australia
- Operation Flow
- The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
- Team Members
- Creative Director/Designer/Illustrator: Angela Spindler
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