Yanzhou IP Design គំនូរតុបតែង by Pan Shurui

Yanzhou IP Design គំនូរតុបតែង by Pan Shurui is a highly esteemed winner of the very prestigious 2024 A' Design Award កម្រិតសំរិទ្ធ in រចនាក្រាហ្វិក រូបគំនូរ និងទំនាក់ទំនងដោយរូបភាព Competition Category.

សំរិទ្ធក្រាហ្វិក· 2024

Yanzhou IP Design គំនូរតុបតែង

by Pan Shurui

Client: Northeastern University of China

A' Design Award កម្រិតសំរិទ្ធ Winner in ក្រាហ្វិក Category

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The Design

About Yanzhou IP Design គំនូរតុបតែង

Yanzhou IP Design គឺជាស៊េរីគំនូរតុបតែងដែលបានបង្កើតឡើងសម្រាប់ក្រុងបុរាណយ៉ានចូវ (Yanzhou Ancient City) ជាកន្លែងប្រវត្តិសាស្ត្រមួយនៅខេត្តជឺជាំង ប្រទេសចិន។ គំនូរទាំងនេះបំប្លែងធាតុវប្បធម៌ក្នុងតំបន់ឱ្យក្លាយជាអត្តសញ្ញាណរូបភាពមួយផ្អែកលើតួអង្គ។ ទិដ្ឋភាពនានាបង្ហាញពីស្ថាបត្យកម្មក្នុងតំបន់ និងទំនៀមទម្លាប់ប្រជាប្រិយ តាមរយៈពណ៌ជាស្រទាប់ៗ និងបរិយាកាសដ៏ស្ងប់ស្ងាត់។ គំនូរទាំងអស់ត្រូវបានគូរឡើងដោយប្រើកម្មវិធីរចនាក្រាហ្វិក ក្នុងទំហំ 3600 x 3600 pixels និងគុណភាព 300 dpi។ គោលបំណងគឺដើម្បីបង្ហាញពីវប្បធម៌នៃក្រុងបុរាណនេះក្នុងទម្រង់ដែលសាកសមទៅនឹងរសនិយមសម័យទំនើប ព្រមទាំងគាំទ្រដល់ការអភិរក្សវប្បធម៌នេះផងដែរ។

The Recognition

About the A' Design Award កម្រិតសំរិទ្ធ

Yanzhou IP Design គំនូរតុបតែង គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ Yanzhou IP Design គំនូរតុបតែង ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ Yanzhou IP Design គំនូរតុបតែង បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
Production Technology: The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
Inspiration: By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
Project Duration: The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
Image Credits: Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.