Florist Wim Van Assem ការធ្វើម៉ាកយីហោឡើងវិញ by Rebrandt

Florist Wim Van Assem ការធ្វើម៉ាកយីហោឡើងវិញ by Rebrandt is a highly esteemed winner of the very prestigious 2024 A' Design Award កម្រិតសំរិទ្ធ in រចនាក្រាហ្វិក រូបគំនូរ និងទំនាក់ទំនងដោយរូបភាព Competition Category.

សំរិទ្ធក្រាហ្វិក· 2024

Florist Wim Van Assem ការធ្វើម៉ាកយីហោឡើងវិញ

by Rebrandt

Client: Rebrandt®

A' Design Award កម្រិតសំរិទ្ធ Winner in ក្រាហ្វិក Category

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Colors

The Design

About Florist Wim Van Assem ការធ្វើម៉ាកយីហោឡើងវិញ

អ្នករចនាបានបង្កើតអត្តសញ្ញាណថ្មីមួយសម្រាប់ Wim van Assem ដែលជាអ្នករៀបចំផ្កាល្បីល្បាញនៅ North Holland ក្នុងឱកាសខួបលើកទី៤០ឆ្នាំរបស់គាត់។ គោលដៅគឺបង្កើតអត្តសញ្ញាណមួយដែលអាចសង្ខេបសិល្បៈផ្កាច្នៃប្រឌិតដ៏រស់រវើក និងរីកចម្រើនរបស់គាត់។ ការរចនាថ្មីនេះត្រូវបានដាក់នៅលើបង្អួចធំៗក្នុងអគារប្រវត្តិសាស្ត្រចាស់ ជាមួយនឹងខ្សែរបូនដ៏ថាមវន្តដែលឆ្លុះបញ្ចាំងពីរចនាប័ទ្មដ៏ស្វាហាប់ និងសេរីរបស់ Van Assem។

The Recognition

About the A' Design Award កម្រិតសំរិទ្ធ

Florist Wim Van Assem ការធ្វើម៉ាកយីហោឡើងវិញ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ Florist Wim Van Assem ការធ្វើម៉ាកយីហោឡើងវិញ ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ Florist Wim Van Assem ការធ្វើម៉ាកយីហោឡើងវិញ បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Dimensions & Packaging: 4 Shopping windows 150cm by 250cm
Tags: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Production Technology: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Design Challenge: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Research: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspiration: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Project Duration: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Operation Flow: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Patents: All rights Rebrandt 2024
Team Members: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Image Credits: Photography: Keesnan Dogger