C'Est La Vie Boutique អត្តសញ្ញាណម៉ាក by Fan Wang

C'Est La Vie Boutique អត្តសញ្ញាណម៉ាក by Fan Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award កម្រិតដែក in រចនាក្រាហ្វិក រូបគំនូរ និងទំនាក់ទំនងដោយរូបភាព Competition Category.

ដែកក្រាហ្វិក· 2024

C'Est La Vie Boutique អត្តសញ្ញាណម៉ាក

by Fan Wang

Client: C'est la vie Boutique

A' Design Award កម្រិតដែក Winner in ក្រាហ្វិក Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About C'Est La Vie Boutique អត្តសញ្ញាណម៉ាក

C'est La Vie Boutique គឺជាអត្តសញ្ញាណម៉ាកមួយដែលបង្កើតឡើងសម្រាប់ហាងម៉ូដមួយនៅទីក្រុងណានជីង ប្រទេសចិន។ ហាងនេះប្រមូលផ្តុំម៉ាកម៉ូដទាំងចិន និងលោកខាងលិចដែលមានប្រភេទនិងរចនាបថច្រើនផ្សេងៗគ្នា ដូច្នេះឡូហ្គោបានប្រើប្រាស់រចនាបថអក្សរចម្រុះលាយបញ្ចូលគ្នា ដើម្បីបង្ហាញពីភាពចម្រុះនោះ។ ដើមឈើស៊ីកាមួរ (sycamore) នៃទីក្រុងណានជីង ដែលជាផ្នែកសំខាន់មួយនៃទេសភាពទីក្រុង ត្រូវបានប្រើជាធាតុក្រាហ្វិកគាំទ្រចម្បង។ ធាតុដូចគ្នានេះក៏ត្រូវបានរចនាឡើងជាបដិមាកម្មដែលអាចបង្វិលបាន ដែលរូបភាពឆ្លុះត្រឡប់របស់វាឆ្លុះបញ្ចាំងពីទីក្រុងដែលកំពុងផ្លាស់ប្តូរ។ ប្រព័ន្ធរូបភាពនេះផ្លាស់ប្តូរពីទម្រង់រាបស្មើទៅជាទម្រង់មានលំហ ហើយពីស្ថិតទៅជាថាមវន្ត។

The Recognition

About the A' Design Award កម្រិតដែក

C'Est La Vie Boutique អត្តសញ្ញាណម៉ាក គឺជាអ្នកឈ្នះ A' Design Award កម្រិតដែក ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសចំពោះការរចនាល្អដែលបំពេញតម្រូវការវិជ្ជាជីវៈ និងឧស្សាហកម្មដែលរំពឹងពីស្នាដៃដែលបានរចនាយ៉ាងល្អ។ អ្នកឈ្នះកម្រិតដែកបង្ហាញពីជំនាញខ្ពស់ ជំនាញឯកទេស ការយល់ដឹងរបស់អ្នកជំនាញ និងសមត្ថភាពច្នៃប្រឌិតរបស់អ្នកបង្កើត។ C'Est La Vie Boutique អត្តសញ្ញាណម៉ាក ត្រូវបានរំពឹងថាជាស្នាដៃដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលអនុវត្តបាន និងថ្មីថ្មោង។ ការរចនាកម្រិតដែកនេះរួមបញ្ចូលវិធីល្អបំផុតរបស់ឧស្សាហកម្ម ហើយមានលក្ខណៈបច្ចេកទេសដែលមានសមត្ថភាព ភ្ជាប់ជាមួយជំនាញ និងទេពកោសល្យ។ C'Est La Vie Boutique អត្តសញ្ញាណម៉ាក ត្រូវបានគោរពចំពោះភាពហ្មត់ចត់ ហើយត្រូវបានរចនាដើម្បីកែលម្អគុណភាពជីវិត និងធ្វើឱ្យពិភពលោកកាន់តែល្អ។

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Dimensions & Packaging: The size may vary because there are different types of products.
Tags: Branding
Production Technology: The realization of the design consists of a variety of materials and techniques.
Design Challenge: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Research: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Inspiration: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Project Duration: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Operation Flow: The store opened in September 2022. Located in Nanjing, China.