Passion Fruit ស្រាបៀរ by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award កម្រិតសំរិទ្ធ in រចនាវេចខ្ចប់ Competition Category.
សំរិទ្ធវេចខ្ចប់· 2024
Passion Fruit ស្រាបៀរ
by Jin Zhang
Client: Wuhan Sanbu Brand Design
A' Design Award កម្រិតសំរិទ្ធ Winner in វេចខ្ចប់ Category
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The Design
About Passion Fruit ស្រាបៀរ
ឆ្នាំ២០២៤ គឺជាឆ្នាំរោងនៅប្រទេសចិន។ ម៉ាកស្រាបៀរនេះមានឈ្មោះថា "ប្រភពរោងមាស" ដូច្នេះអ្នករចនាបានពណ៌នាអំពី "រោង" ដែលតំណាងឱ្យវិញ្ញាណម៉ាកនិងវិញ្ញាណចិន ដែលក្លាយជាធាតុមើលឃើញសំខាន់នៃកញ្ចប់នេះ។ ក្នុងពេលជាមួយគ្នានេះ វាជាស្រាបៀរសិប្បៈដែលមានរសជាតិផ្លែមង្ជូរ។ អ្នករចនាបានប្រើមែកនិងស្លឹកផ្លែមង្ជូរ ក៏ដូចជាកួរស្រូវសាលីនិងដើមហុបដែលជាធាតុផ្សំសំខាន់បំផុតក្នុងការចំអិនស្រាបៀរ ដើម្បីបង្កើតទិដ្ឋភាពដែលពោរពេញដោយភាពរស់រវើក បញ្ជាក់ពីរសជាតិស្រស់ស្រាយនៃផ្លែមង្ជូរ។
The Recognition
About the A' Design Award កម្រិតសំរិទ្ធ
Passion Fruit ស្រាបៀរ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ Passion Fruit ស្រាបៀរ ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ Passion Fruit ស្រាបៀរ បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
- Dimensions & Packaging
- height 250mm x diameter 80mm
- Tags
- Beer, Jinlongquan, SANBU Design, Wuhan packaging design
- Production Technology
- The bottle is made of iron
- Design Challenge
- As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
- Research
- Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
- Inspiration
- The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
- Project Duration
- The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
- Operation Flow
- The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
- Patents
- InBev jinlongquan beer (Hubei) Co., Ltd
- Team Members
- Designer: Jin Zhang
illustration: Jin Zhang
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