Qishan Saozi Noodles កញ្ចប់ម្សៅមី by Huang Yong is a highly esteemed winner of the very prestigious 2025 A' Design Award កម្រិតសំរិទ្ធ in រចនាវេចខ្ចប់ Competition Category.
សំរិទ្ធវេចខ្ចប់· 2025
Qishan Saozi Noodles កញ្ចប់ម្សៅមី
by Huang Yong
Client: Qipinfu
A' Design Award កម្រិតសំរិទ្ធ Winner in វេចខ្ចប់ Category
- 11,725
Verified Award Winner
Verify Award Status for #166486The Design
About Qishan Saozi Noodles កញ្ចប់ម្សៅមី
មីឈីសាន សៅជឺ គឺជាការរចនាកញ្ចប់សម្រាប់ផលិតផលមីបែបប្រពៃណីមកពីតំបន់ឈីសាន ប្រទេសចិន។ រូបភាពបង្ហាញពីសត្វហ្វីនិច (Phoenix) ដែលបង្កើតឡើងពីសរសៃមី និងចំហាយ ក្នុងមាត់ព្រុមមានមែកម្រេច។ គ្រឿងផ្សំចម្រុះពណ៌ព័ទ្ធជុំវិញសត្វហ្វីនិច ជានិមិត្តរូបនៃរសជាតិ និងបេតិកភណ្ឌដ៏យូរអង្វែងរបស់ម្ហូបនេះ។ សត្វហ្វីនិចក៏ជាការរំលឹកឡើងវិញនូវរឿងព្រេងក្នុងតំបន់ ដែលទាក់ទងនឹងរាជវង្សចូវ (Zhou Dynasty) ដោយភ្ជាប់ម៉ាកយីហោជាមួយវប្បធម៌ក្នុងតំបន់។ កញ្ចប់នេះផលិតពីក្រដាសក្រាហ្វពណ៌សភ្លឺ ដែលត្រូវបានជ្រើសរើសដោយសារពណ៌ធម្មជាតិ និងរូបរាងសាមញ្ញរបស់វា។ ពុម្ពអក្សរ និងឡូហ្គោត្រូវបានបោះពុម្ពជាមួយបច្ចេកទេសបោះត្រាមាសក្តៅ។
The Recognition
About the A' Design Award កម្រិតសំរិទ្ធ
Qishan Saozi Noodles កញ្ចប់ម្សៅមី គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ Qishan Saozi Noodles កញ្ចប់ម្សៅមី ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ Qishan Saozi Noodles កញ្ចប់ម្សៅមី បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.
- Dimensions & Packaging
- 14mmx38mmx200mm
- Tags
- Qipinfu, Saozi noodles, Qishan Saozi noodles
- Production Technology
- The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.
- Design Challenge
- The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.
- Research
- This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.
- Inspiration
- Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.
- Project Duration
- Xi'an, China
- Operation Flow
- The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.
- Team Members
- Huang Yong
- Image Credits
- Illustrator/Hu Yunfeng
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